Acknowledgments

I’m grateful to my Demand Metric colleagues, particularly John Follett and Jesse Hopps for their encouragement and support in the writing of this book. Likewise, to Dr. Joshua Wiener and Dr. Tom Brown in the marketing department at the Oklahoma State University Spears School of Business, who have encouraged, supported and mentored me.

There is a legion of marketing professionals who champion the cause of marketing analytics and the technology behind it: Scott Brinker, Laura Patterson, Clare Price, and Stephan Sorger, just to name a few. Their passion and enthusiasm has inspired me to put my thoughts and ideas into book form.

I owe a debt to those who have allowed me to be their marketer, both clients and employers. The experience gained from working alongside them in the marketing trenches has provided the grist for this book.

Finally, thanks to Jeff Olson, who found me, reached out to me, and convinced me to begin this book-writing adventure. Thanks to Rita, Susan, Laura, and the great team at Apress for their gracious and patient support throughout the process.