About the Author

Jerry Rackley is Chief Analyst for Demand Metric, a marketing research and advisory firm, where he leads the company‘s research efforts. His recent studies have covered such topics as marketing analytics, social media analytics, sales and marketing alignment, digital marketing, email marketing, sales enablement, employee engagement, and content marketing. Rackley began his marketing career at IBM, and since then has held product management, marketing, and marketing communications roles in various startup, emerging, and established software companies. He is keenly interested in the culture of marketing and how companies create a competitive advantage through effective positioning. A graduate of Oklahoma State University, Rackley also serves there as an adjunct marketing faculty member in the Spears School of Business.