Chapter 4

1. Kotter (1995), p. 63.

2. Nutt and Backoff (1997), pp. 312–317.

3. Collins and Porras (1994), p. 113.

4. Kotter (1995), p. 63.

5. See What is Nike’s mission statement?

6. See Red Cross mission statement.

7. King, I have a dream.

8. University of Alberta (2007).

9. University of Alberta (2007).

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