Acknowledgments

This book was supported by a grant from the Swedish Knowledge and Competence Foundation (KK-stiftelsen). We would also like to thank colleagues and friends at the Service Research Center, CTF and the Center for service leadership (CSL) for their contributions of advise and fantastic research.

In particular, we would like to thank Jim Spohrer and Haluk Demirkan for the opportunity to publish our book in the Business and Society Collection. We are also grateful to Mary Jo Bitner for her thoughtful comments and support in writing our book.