Practice trumps theory. While software methodologies and frameworks can guide us, our interpretation and adoption of these frameworks in our unique context matters a lot. The focus needs to remain on measuring outcomes and not the output. Product development needs to factor in business outcomes, customer value, an execution plan, and internal and external constraints to ensure that a holistic end-to-end product experience can be created. Identifying the Key Business Outcomes is an important input to product development, and this should not be a one-time activity. Being cognizant of the business constraints, and staying aligned on Key Business Outcomes, can ensure that we don't lose focus of the metrics that will make our business succeed.

Identifying Key Business Outcomes is the first step towards getting the organization aligned on goals. In the next chapter we will find out about why and how we can invest in these outcomes.