In this chapter, we learned that before commencing on the development of any feature idea, there must be a consensus on what outcomes we are seeking to achieve. The success metrics should be our guideline for finding the smartest way to implement a feature. The conversations at the stage of defining the success metrics should enable a shared understanding of what success means, how we see all the parts coming together to meet the same Key Business Outcomes, and our limitations and possibilities. This is true of not just technical success criteria, but for every business function.

In the next chapter, we will figure out the smartest way to meet success metrics.