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Emerging technical services models in the context of the past

Abstract:

There are many parallels between automation and the growth of electronic resources, such as the shift from ownership to access, a blurring of back-end work with supporting the user experience and the perception that library work becomes simpler, rather than more complex, with new technology. Each factor has had a significant effect on the changing nature of technical services. Although technical services units in libraries have experienced dramatic changes over the past 30 to 40 years with the emergence of integrated library systems and electronic resources, the approach to technology has primarily been reactive (as a creator of efficiency) rather than proactive (as a tool for innovation). This has resulted in staffing shortages in emerging areas that require more technical skill sets and organizational structures that do not reflect the increasingly interrelated nature of all library work, and it has serious consequences for the future of libraries.

Key words

technical services

organizational change

library automation

electronic resources

organizational models

The technical services workplace has become one of rolling change where a new service or product is barely in place before there is a need to accommodate still newer products or upgrades with their parallel demands on fiscal and personnel resources. (Gosling, 1991: 14)

Two trigger points have thrown technical services in libraries into significant periods of change: library automation and the growth of electronic resources. This chapter explores the parallels between these two forces of change and what they mean for libraries today.

Changes felt throughout technical services

Before technology transformed library materials themselves, it transformed how libraries did business. Library automation, or the creation of computer systems that could store records for library materials, and integrated library systems (ILS) transformed the nature of library technical services by revealing the connections between budgets, library materials and circulation statistics. The card catalog was phased out, as were separate systems such as circulation cards and paper-based bookkeeping, and the relationships among the units of the library became much more visible. The daily work of every person in technical services changed dramatically.

Although the effects of electronic resources as an emerging format have not yet been felt by every person in technical services, they have had a general effect on each of its areas. For cataloging, metadata standards diversified and catalogers no longer had the luxury of working on records one by one, trying to create the both sought-after and maligned “perfect record”. Karen Calhoun (2003: 284) noted, “In the area of data management, the key trend driving all others is the shift from data entry – that is, working on records one by one – to data manipulation – that is, working on batches of records at once.” Like the change to an automated work process, this shift could be a stressful experience. As Bradford Eden (1999: 291) wrote, “For catalogers, the idea of learning multiple metadata standards in this new and wonderful age of electronic resources is daunting if not impossible.”

Acquisitions also felt the change in format. If acquisitions took on licensing, this was a new skill set to develop and work that could take significant time for a high-level person. Negotiation took on more complexity, as e-journals could be bundled, digital collections could have deep discounts for vendors at certain times of the year and prices could be set at lower rates if multiple-year contracts were signed. The new process lacked the clarity of workflow that was available with physical formats – bibliographic records were not always available or appropriate as access points, and “receiving” an item took on a whole new meaning. Some of the e-formats that are now seen as more transitional, such as CD-ROM and terminal-based e-resources, also required management of the physical material and collaboration with library systems departments to manage the supporting hardware and software.

Perhaps most affected was the area of serials. E-journals and abstracting and indexing databases were the first widely accepted online electronic formats, and due to the digital nature of the formats, entire new workflows and skills based on new technologies were needed. There were trials to set up, resources to activate with the vendors and interfaces to attend to, as well as patron support and troubleshooting access issues for all these new resources. The new functions required many library workers to learn new systems and new skills rapidly.

Although the conceptual changes were significant, at most libraries electronic resources have actually transformed the work of only a few people, often isolating workers who had been in units that supported physical formats in a new electronic resources unit. Eventually, however, electronic resources will represent an even greater change than automation because they will affect the workflow of the library staff, the means of access by the user, the acquisition models that are possible and the nature of resource description. It is increasingly important that libraries acknowledge the effect of electronic resources and facilitate the end result, where all technical services personnel are versed in the systems, skills and concepts of a cyclical workflow dominated by electronic formats.

From ownership to access

Besides a similar scope of effect, there are other interesting connections between automation and electronic resources, such as a shift in the role of the library from content owner to access point. Library automation contributed to this by facilitating the connection of libraries to one another. As stated by Irene P. Godden (1991: 3):

In acquisitions, the emerging potential of automation, which made possible rapid communication of data via computer links between cooperating libraries, coupled with financial constraints caused by tighter budgets and higher material costs, resulted in a shift of emphasis from ownership to access, especially for periodical literature. This shift was to profoundly alter the nature of libraries and library services in the following 10 years…

It became possible to know other libraries’ holdings with quick searches, increasing the user’s view of available resources but also the ability for libraries to borrow from one another more efficiently and effectively. Libraries could buy core collections that were directly relevant to their user populations (or as much as they could afford) and supplement these with materials from other libraries.

Electronic resources have taken this trend of ownership to access even further. Aggregated collections of e-journals helped make libraries comfortable with the shifting nature of digital content, and new acquisition models such as patron-driven e-book plans and pay-per-view article systems have taken the library from a “just-in-case” to a “just-in-time” model of collection development. Not only can libraries rely on other libraries’ collections to supplement their own by using automation, but they can rely on flexible delivery models for all types of materials direct from content producers as well.

This shift from ownership to access has redefined the work of technical services. Serials budgets need to be more nimble, such as breaking up the “Big Deals” previously so common in the e-journal world so that items can be more easily cancelled. The same is true for book budgets. If libraries want to support a new model of acquisition, such as a patron-driven e-book plan, they may need to scale back their approval plan profiles so they can redirect money to the new model. The entire model of budget allocation can shift, even from something as straightforward as estimating future costs based on previous expenditures, when new models usher in fundamental collecting shifts.

An emphasis on access creates a deeper connection between technical services and patrons, and staff must rely more on usage analysis, patron requests and qualitative analysis, such as through LibQUAL +, to get users what they need when they need it. There is also an increased reliance on technologies outside the ILS, such as OpenURL resolvers, to facilitate third-party services like the Copyright Clearance Center’s Get It Now article delivery service or publisher-direct document delivery and pay-per-view services.

A focus on access thereby deepens the connections between the traditional library units and electronic resource management because everyone involved needs to understand digital rights management (DRM) and licensing restrictions. Document delivery agreements, for example, can be complex, perhaps representing only a subset of a publisher's offerings or having a choice between unmediated or mediated delivery. Those involved in both technical and public services need to understand the access parameters explicitly based on the license agreement so they can manage the service effectively and explain it to users.

Blurring technical and public services

Just as with the shift from ownership to access, library automation and electronic resources share a decrease in the conceptual gap between technical services and enhancement of the user experience. With automation, the unified database of the integrated library system that connected the functions of acquisitions, cataloging and circulation led some libraries to consider circulation services to be part of technical services (Manning, 1991: 21). There were also new connections seen with reference units as ILS complete with online public access catalogs (OPACs) made acquisitions and availability data immediately available to patrons and public services staff. According to Sharon L. Walbridge (1991: 64), “It is clear that those who build the OPAC – the catalogers – and those who interpret it – the reference staff – would benefit by increased dialogue. No longer can the catalogers make decisions and do their work in an isolated fashion.” This sometimes led to the suggestion that the new connection required a new staffing structure: “Libraries must abandon the conventional library organization chart, which neatly divides public and technical services. That model is inadequate in an interdisciplinary and interorganizational information world” (Hirshon, 1991: 50).

As will be explored more in Chapter 2, with electronic resources management (ERM), which involves linking among resources as well as discovery that increasingly represents all that a library provides, that gap closes even further than it did for automation. Now that cloud-based systems are on the rise, emerging strongly in the discovery environment, there is no longer a systems intermediary between the technical services librarian and the user interface. Changes made with the collection have an instant and direct impact on the user experience.

This focus on the user experience is one of the greatest areas of innovation available to libraries today. Developing a better picture of user preferences and identifying areas of user frustration through assessment, then using collections infrastructure, data management and interface adjustments to improve the user experience, are endeavors in which technical and public services have a shared role.

Automation as a trigger for downsizing

As convincing as they were conceptually, shifts in the perception of the work and nature of technical services tied to automation were rarely reflected in organizational change in libraries. Arnold Hirshon (ibid.: 51) showed “typical” technical services organizational charts from 1975 and 1991, and they were identical. One exception was the merging of acquisitions and cataloging functions. In some libraries, copy cataloging began to happen at the point of receipt within acquisitions units, and management of the bibliographic database was often split within the organization from the initial loading and editing of records.

Generally, though, the structure of acquisitions, cataloging and serials remained stable through the developing years of library automation. This is likely because, even with the perceived blurring with public services (both access and reference), the general workflow of technical services had not changed. Put simply, the structure worked. It was still a linear process, the steps of which were triggered by a physical item passing from department to department. Leslie A. Manning (1991: 11–12) wrote during this peak time of change for library automation:

The purpose of a technical services department is to improve efficiency by grouping similar functions together. The similarities of technical services functions can be seen in the repetitive procedures that are basically production and materials oriented. Most of these activities are consecutive, and thus dependent on the completion of the first before the beginning of the next.

Although the structure often remained the same, automation did bring a significant organizational change to technical services – the loss of positions. It became easy to obtain records for materials that would have had to be cataloged in the pre-automated library, and the need to maintain physical files for budget or transaction work went down dramatically. In the interest of efficiency and demands from other areas of the library, many libraries cut technical services positions or did not fill vacancies.

Lost opportunities

Because of this perception of technology as a creator of simpler work and efficiency, library automation put technical services at risk, or at least the people who worked in them. Some authors, such as Karen Horny (1991: 50), tried to defend the need for technical services librarians: “The administrative skills and specialized expertise which have long characterized professional work in technical services remain essential in coping with new automation-related possibilities.” But others, such as Delmus E. Williams (1991: 30–1), emphasized a decreased need for technical services librarians in the new technological environment: “Investments in technology must be seen as alternatives to investments in personnel costs” and “managers are continually looking for opportunities to reallocate resources to meet new demands for service, and technical services will continually be asked to provide some of those resources”.

This loss of staff from technical services represented lost opportunities. With automation, many people thought that fewer staff were needed to do the work of technical services, and that may have been true with some responsibilities, but the work also became more complex and required additional library staff with more sophisticated and technologically oriented skill sets. Libraries ended up taking a back seat in critical fields such as information retrieval, as discussed more in Chapter 4, and lost their users to other more convenient, easy-to-use search and discovery technologies.

Organizational change as a mark of innovation

Organizational change, as it reflects the relationships between jobs or the creation of jobs that are so different from previous ones that the status quo is unsustainable, has direct ties to innovation, such as the creation of new and better services. It is often difficult for organizations to change reporting lines and individuals’ responsibilities due to training and personnel-related burdens. This is particularly true in libraries, which are historically people-centric institutions that will more often adapt the work to fit the existing worker than demand that the worker change to fit the work. Technical services, in particular, require incredibly detailed work that is difficult to untangle and rearrange among new people, structures and workflows, and it takes a visionary approach along with a great deal of time and effort to make significant changes.

In this context, electronic resources have elicited more organizational change and therefore likely more innovation than library automation. Although change was and still is slow, electronic resources have created at least some organizational change in many if not most academic libraries. This change can be seen as three waves, one of which has yet to take place. When electronic resources were emerging – the first wave – only a few libraries responded with organizational change. The work related to print did not go away, so finding staff bandwidth was difficult, and it took libraries comfortable with change and eager to be innovative to shift the organization to accommodate this new format. In the second wave, where libraries currently find themselves, electronic resources are the dominant format and represent the majority of the materials budget. Many libraries have been forced to change, with the creation of stand-alone electronic resources units or at least new electronic resources positions.

However, as outlined below, even this second wave is a transitional stage and remains far from a unified structure that would represent the actual needs and interrelated nature of general resources management for all formats. Libraries are now entering a third wave of organizational change, predicted to be a true integration of workflows for all formats in technical services. As explored in Chapter 3, next-generation library systems are emerging from the needs of electronic resources to accommodate new and traditional formats and services. As such, new organizational structures are needed. An important aspect of this current transition is to approach organizational change proactively with an eye toward creating an innovative environment instead of repeating the experience of automation, which resulted in downsizing and lost opportunities.

The first wave: accommodating electronic resources in a print-centric structure

Much like automation, in the early days of electronic resources libraries were reluctant to change and only a few jumped ahead to new organizational structures. The University of Nevada in Las Vegas in the mid-1990s, for example, formed a new department, Knowledge Access Management. This included the areas of cataloging, library systems and web development (Eden, 1999: 293), merging the public view with the back-end view through the same personnel. This highlighted the reality of electronic resources work – it extended into discoverability, managing many systems that needed to be seamlessly integrated, and usability and programming – as well as the general increased technological awareness and skills of library personnel, but it was a bold step that was not widely replicated.

Some libraries took a more iterative structural approach to accommodating these new resources. At Cornell University in 2002, for example, Central Technical Services was reorganized to include a new metadata services group and merge acquisitions and bibliographic control, with electronic resources as a unit under acquisitions and bibliographic control (Calhoun, 2003: 286–7). It is interesting, though, that even in this new structure metadata was on its own, separate from work with MARC (Machine-Readable Cataloging), and electronic resources were separate from subscription maintenance. It appears that support for electronic resources, even with reorganization, still had a much smaller footprint than support for other resources, primarily print. In writing about this reorganization, Calhoun (ibid.: 287) does acknowledge that it was an “intermediate state” on the way toward full integration of ERM and access.

This kind of adjustment was not unique to the United States, although in other parts of the world the team approach to organizational structure often dominated the conversation. As Morgan and Atkinson (2000) noted in an article about current trends in academic libraries in the

United Kingdom, “Some of the traditional hierarchical staffing structures are no longer appropriate, given the need for flexibility, more project and team working and our near-obsessional refocusing on the customer/user.” Similarly, Tam and Robertson (2002: 374) of the University of Hong Kong Libraries noted:

In the changing organisation, management is led by teams… New functional departments, such as… electronic information resources… may be created. The design of the organisation will become simpler, from a function-based to a process-based design (for example the digitisation project team) and cross-functional working groups will operate within and across the major work process areas.

Overall, although there were exceptions, many libraries, likely even most, made no changes to their organizational structures in the first years of the growth of this new format. Typically, new responsibilities, such as negotiating licenses, managing knowledge bases or activating resources with vendors, were added on to existing jobs in the technical services structure. This is not surprising, as the phenomenal, rapid growth of this format exceeded the boundaries of many people's expectations, but it was especially challenging in that all of this new work was taken in the context of often severely diminished staffing in technical services due to automation. Electronic resource expenditures and collections grew, often quickly, but the staffing rarely grew with them.

An article written by Bozena Bednarek-Michalska (2002) about the development of a job description for an electronic resources librarian in Poland clearly reveals the struggles of libraries across the world in accommodating these new responsibilities. As described by the author, librarians in various departments had simply absorbed portions of the responsibilities for electronic resources, so the need for a new position was clear, but where to put this position was a difficult issue – acquisitions, serials, reference and special/subject-based collections were all under consideration. Equally difficult was what responsibilities this post should have. The position was eventually assigned acquisition, resource management, preservation and collection development responsibilities, with an emphasis on acquisition and budgeting issues, but it could have gone many different ways.

The second wave: reorganizing to support the growth of electronic resources

As electronic resources overtook print as the dominant format, at least for serials, the pressure for libraries to change increased. Throughout the first decade of the twenty-first century, many libraries created new positions to focus specifically on electronic resources, or reorganized to account for the shift from print and other physical formats.

A general theme of many of these reorganizations, or at least in the discussions about the need for reorganization, was the blending of the formerly distinct public and technical services, which had often been discussed in the automation of library services but reached new heights with the introduction of the electronic format. As stated by Burke and McConnell (2007: 58), “Gone are the days of the ‘us’ and ‘them’ mentality of technical services and public services. Roles now overlap.” An example of this blending was Lehigh University, which “formed an electronic journals and resources committee to promote collaboration within the library” (Wiles-Young et al., 2007: 254). The committee's membership represented collection development, acquisitions, serials and access services – a fairly full spectrum of groups affected by the transition to electronic resources. It included a member who demonstrated well the high level of blending that could take place: a science librarian who, in addition to subject-specific responsibilities, was the library's OpenURL resolver administrator. A different version of this blending of public and technical services took place at Texas A&M University:

Library Administration wanted to improve their users’ experience and in order to do so Administration needed to change its organization’s policies, procedures and workflows. To achieve this in the Acquisitions Monographs Unit at TAMU Libraries, Library Administration utilized a public service librarian who has a strong user oriented background to provide a fresh look at established procedures. (vanDuinkerken, 2009: 51)

Sometimes libraries went to the extreme of putting a fully public services focus on electronic resources. At Bowling Green State University, for example, a newly created electronic resources librarian position was designed specifically to “address public service, rather than technical services issues” (Kerr, 2010: 299).

Another focus of library technical services reorganizations was on the formats themselves. At the University of New South Wales in Australia, for example, between 2004 and 2006 the library’s technical services structure was reorganized from a traditional monographic/serials division to a new three-unit division split into format and support services: electronic resources, physical resources and vendor and finance services. This included shifting personnel from print to electronic materials and the new work required for these materials, such as licensing (Wells, 2007). At Northwestern University Library, the most controversial component of a 2007 reorganization of technical services was the splitting of print serials from electronic serials; but in the end the newly formed Electronic Resources and Collection Assessment Department was only responsible for electronic journals and databases instead of all serials, and the print serials work was merged with print monographic work in the reorganized Acquisitions and Rapid Cataloging Department (Sellberg, 2008).

However it was done, growth in the personnel time spent on electronic resources was necessary for almost all libraries. For those that could afford and/or accommodate it, this change could be significant. Bowling Green State University, for example, added not only a new position of electronic resources librarian, but the number of staff helping with electronic resources grew from two-and-a-half to six (Kerr, 2010). The increase in emphasis on electronic resources could also be seen at the level of the head of technical services. Zhu (2009) tracked changes in administrators’ expectations for head of technical services posts from 1996–1998 to 2006–2008 through a comparison of position postings from these years; management responsibilities for electronic resources were only mentioned in 1.59 per cent of postings in 1996–1998, whereas in 2006–2008 the rate had risen to 19.15 per cent.

In essence, electronic resources work appeared all across the library and led to a wider array of organizational structures within technical services than there was previously. Some individual libraries perceived electronic resources as being primarily associated with new technology, access and discoverability; others associated it with backend responsibilities such as budgeting issues and licensing; and many continued to try to shoehorn the workflows associated with these resources into the existing structure, with the result that the personnel associated with this work have ended up across the spectrum of traditional functions within the library. Local aptitude and interest added to this effect. A combination of tight budgets and low turnover can easily create a situation where a new responsibility goes to a certain person or unit simply because there is willingness or a staff opening.

Beginnings of the third wave: holistic electronic resource management

Likely because electronic resources were new and more complex to manage than physical resources, with electronic resource unit members being required to learn many new library systems, the functions related to these resources often extended outside the boundaries of technical services. In many libraries, electronic resource units’ responsibilities have gradually grown to encompass parts of the areas of collection development, systems and access services.

Collection development units, for example, are traditionally where usage of the library collection is tracked and analyzed. Usage data for physical formats were relatively easy to collect, as most of them would be from the circulation module of the ILS, and had an intuitive interpretation. Electronic collections analysis, however, requires a great deal more effort and knowledge of usage standards based on new metrics that are different from traditional circulation standards. To create a picture of the usage of its electronic collections, the library must obtain data loads from multiple vendors, clean up and quality check the data, and understand relationships between the various usage components. As electronic resource unit members are the ones versed in the electronic resource management systems and the primary contact to the vendors, the steps of collecting, loading, standardizing and interpreting the usage data have often stayed within the unit, although the numbers are ultimately provided to collection development units for the decision to continue or cancel resources.

Another area in which the lines are blurring is between systems and electronic resources units. As library systems become purely web-based with no need for local hosting, work related to the systems becomes ensuring interoperability, moving data, understanding interfaces and how users interact with systems, and connecting with the users where they are, which is not necessarily at the library. It is no longer about the hardware or the on-site programming needed to make the systems run. And because it is the electronic resources units that work most closely with the systems that support the electronic collection, they have taken on responsibilities that are more like those of traditional systems units.

The area of the greatest cross-over, however, is between ERM and access services. The responsibilities of the units, although still largely split by format type, are similar due to the broader focus of access to information. Access services units help search for books identified by patrons as lost, and electronic resources units work to fix bad links identified by patrons. Access services units arrange and manage the resources within the physical stacks, and electronic resources units arrange and manage electronic resources within the library website, catalog and other systems. Both ERM and access services, because they work with the library systems and patrons, could fit in either the larger technical or public services.

Learning from library automation

Automation resulted in a general downsizing of technical services because the addition of technology was seen primarily as making the work of libraries more efficient. Because the addition of technology did not translate into a proactive approach of retraining staff to have higher-level skills, libraries lost significant opportunities that led to the dominance of commercial entities in a space that had historically been the domain of libraries – providing access to information resources.

The introduction of electronic resources to libraries is similar to automation in many ways, and this puts it at the same risk of downsizing. As on-site print collections decrease, hosted library services increase and patron-driven models take an increasing portion of the materials budget, administrators’ eyes will inevitably turn to the personnel who once supported print collections and services. Due to the expanded responsibilities electronic resources units have in the areas of collection development, systems and access services, the risk of not addressing the challenges is greater than it was at the time of automation.

This risk is also present for current electronic resource management work. The systems used to support this work are developing quickly and, much like automation, can take care of a great deal of effort that used to be borne by local staff. If a library subscribes to a usage statistic compilation service, consolidates services to fewer knowledge bases or uses an ERMS (electronic resource management system) to replace a manually maintained journal A–Z list, for example, the library has two choices: it can say that it has no need for the staff who used to handle that work, or it can adjust the work of those staff to a relevant, higher-level skill set such as assessment of usage statistics, data management or interface design.

The role of sharing

Both in terms of economic reality for many libraries and in the general interest of achieving more together, many librarians are discussing the need to pool libraries’ expertise and staff time in order to succeed in the current financial and information environments. The University of California Libraries Bibliographic Services Task Force (2005: 9) report puts it bluntly: “The time and energy required to do Library business is unsustainable”, citing the problems of duplicated work and the inability to share records across the many databases within the University of California Libraries system.

These pressures create the potential for the consolidation of technical services among neighboring or consortial institutions. The increased collaboration between some of the technical services functions of Cornell and Columbia Universities through the 2CUL project may prove to be a successful approach. Because the institutions are four hours apart and have separate library systems, there is an initial emphasis on sharing expertise, such as the skills of a bibliographer for Slavic resources or cataloger of Korean resources, but it is envisioned that when the institutions move to a web-scale resource management system, they will migrate together. Also, because electronic resources are free of physical format concerns, it is believed there are even greater opportunities for collaboration with this format. There are certainly challenges in this approach, such as the disconnection of staff from one another, technical difficulties and organizational, structural and cultural differences between the institutions, but this project represents a model that libraries might find appealing (Wicks and Wolven, 2011).

The trends related to sharing are also present for libraries’ collections. As Calhoun (2006: 15) said, “A lot of funds are currently locked up in building many parallel, redundant research library collections”, and “With respect to building cooperative cataloging and resource sharing systems with a national or international reach [research libraries] have been reasonably successful; with respect to collaborative collection development or other kinds of shared services, less so” (ibid.: 44). If this was difficult with print, electronic resources add further layers of complexity with licensing, digital rights management and diverse acquisitions strategies such as leasing or patron-driven plans.

Part of sharing inevitably involves letting go of local control. As Zhu (2010: 129) said, “To respond to the new network-level cataloging environment, it is important for cataloging to forego [sic] its traditional notion that [a] library catalog is a local database that should be under local control.” The benefits of letting go of control of the local catalog can be great, however, as staff time can be freed up for providing access routes to archival, local and special collections or further advancements in discovery tools and metadata. Similarly, if sharing technical services can generate workflow efficiencies, this approach could allow for increased investment of staff time in work such as assessment and usability testing that is often currently sidelined by the time demands of the traditional technical services responsibilities in libraries.

The third wave: new organizational models

There are a number of ways that new organizational models could take shape, largely due to the variety of connections that electronic resources and their associated services create across the traditional library unit boundaries. As many traditional library functions still have relevance in the new electronic-dominant environment, it is a question of recognizing the tipping point at which change is truly needed. The library will still need people to buy items and manage a budget, for example, so the function of acquisitions needs to be present, but the appropriate staffing and placement of this unit, such as in technical services or access services, depend largely on the degree of “just-in-time” and unmediated purchasing that a library does. Similarly, the library will still need people to work with metadata, but the balance between more traditional responsibilities such as original cataloging and newer responsibilities such as batch processing and working in knowledge bases may cause the function of cataloging to swing more toward either technical services or library systems.

Some of the most dynamic potential new organizational models lie in a shift of responsibilities for access services. Access services staff presence is weighted on the print format side, largely because books make up the largest physical footprint in libraries even though the majority of acquisitions are electronic. As physical collections are moved out and/or discarded, there will be an opportunity to redefine what it means to help users gain stable and clear access to a library’s collections. Many libraries currently only provide help during business hours and no in-person support for troubleshooting electronic access issues, for example – much less than is traditionally provided for the print collection. If access services for the print collection is stack maintenance and borrowing, access services for the electronic collection should be troubleshooting support, website maintenance and usability testing. Bringing patron online access issues to the larger public services side of the library could be a sustainable service feature for libraries.

Writers in the field of access services seem to agree with this conclusion. As noted by Thomas Schneiter (2002: 218):

there is a future for access services, but it will be quite different from our present. It is likely that, increasingly, putting the researcher in virtual possession of desired information will form the core of access services. While the physical service points will remain important to onsite consumers of library services, the remote component, connected by the Internet, will increase in prominence.

The same argument being made here for technical services, that the work is more complex, not less, has also been made for access services by Deborah Carver (2010: 78–9):

Although the switch to Web-based interfaces has made many systems easier to use, the multiplicity of products and their frequent upgrades has created additional complexity. Staff must understand the relationship and interoperability among these different systems. Beyond the changes in technology, the landscape has become further complicated by the relationships with partner institutions. Staff have had to move beyond the simplicity of serving a local clientele and working within a single organization. And in order to be more effective and responsive to changing user needs and abilities, staff have also had to move beyond a set of fixed routines with predictable outcomes. As a consequence, the skills needed within access services departments are far more sophisticated and complex.

The tie to ERM work is clear in Carver’s (ibid.: 82–3) predictions for future roles for access services, which include an expanded role in the assessment of usage statistics, investigation of new information technologies and evaluating and responding to the changing needs of library patrons.

Another option for a new organizational structure lies in the diversity of electronic resources. With the growth of new formats, such as streaming media and datasets, there is an opportunity for deep specialization within technical services, possibly even a restructuring along e-format lines within a unified model, such as currently occurs with special standing orders, media or local collections. The current model is one that often lumps all electronic resources together, but different kinds of resources require different knowledge and skills. This might open the door to a more holistic approach to help merge public and technical services. A data unit, for example, could be responsible for licensing, acquiring, describing and enabling access to datasets as well as helping patrons find, clean, reformat and possibly analyze the data.

The shifting dynamics of where usage assessment takes place and the balance between “just-in-case” versus “just-in-time” collecting need to be resolved. This could result in a full merger of collection development and technical services, with collection development work highlighted by data management and licensing concerns and liaison work pushed further toward reference and instruction responsibilities. Writers in collection development literature such as Jonathan Nabe also feel organizational change is necessary. Having seen little adjustment in the typical organizational structure of collection development librarians and liaisons between two surveys of Association of Research Libraries institutions, one completed in 1987 and one in 2007, in what was otherwise a time of great change for collection development practices, Nabe (2010: 12) made a strong case for reconsidering current staffing structures and responsibilities. As with technical services, the consequences of lost opportunities may be great. “If collection management is to be more than a sad relic of the past or a reactive function with a declining future, some leadership and broad oversight is required.”

There is also the continuing blurring of roles between technical services and library systems. As more products are released in the software-as-a-service model, there will be less and less need for hardware maintenance and upgrades to library systems. Instead, library systems and technical services will share a focus on data management, such as working with enterprise systems and streamlining the metadata demands of running a discovery system. As libraries move toward cloud computing, privacy issues increase because patron data are housed by a third party. Because of this, collaboration among technical services, library systems, campus IT and access services, the traditional maintainer of patron data, will most likely increase. There is also the potential for libraries to store digital items and serve them up to users, as has been done by a few institutions such as OhioLINK, bringing electronic preservation and digital migration issues back into libraries. These new and stronger connections across the library may result in a full merger between technical services and library systems.

Implicit in a number of these models is a general theme: a bifurcated print and electronic technical services workflow is not sustainable. Books and media have been slower to convert to digital formats than journals, but as e-readers and other portable devices become more common and better suited to the academic environment, e-books will gain prominence as a format. In addition, streaming media are already in a rapid stage of growth. These format trends, coupled with a new library-systems-in-a-cloud computing environment, will finally unify the currently separate workflows.

There are hints of this unified approach emerging within libraries in recent years. At the University of Northern Colorado, for example, the traditional departments of acquisitions, cataloging and serials/electronic resources were changed to departments that represent the timeline of resource acquisition and access:

a Resource Procurement Unit that handled all materials, tangible and electronic, from request to purchase through order placement, a Resource Processing and Description Unit that handled all materials from receipt to placement on the shelves (or availability to patrons), and a Resource Maintenance Unit that handled all changes to materials after the initial availability to patrons. (Leffler and Newberg, 2010: 565)

Preparing for the third wave

To help libraries transition to an organizational structure that speaks to all formats effectively, it will be important for all library staff to become familiar with the concepts of ERM. Here are a few suggested ways that this may be done.

image Extend the ERMS across relevant areas of the library, such as technical services, interlibrary loan and collection development. Although the ERMS could be seen as only transitional software between the ILS and a web-scale library management system, it is representative of what is likely to come for libraries – working in a knowledge-base environment with a cyclical electronic resources workflow (explored in the next chapter). Integrating the ERMS whenever possible across the library will help library staff become familiar with knowledge bases, licensing, data exchanges between systems and usage statistics. Interlibrary loan can use the ERMS to look up licensing data or understand the digital rights management on new models of short-term loans of e-books, for example, and collection development and acquisitions can use it for identifying vendors for resources to purchase. A common approach in libraries is to use only the ILS for individual e-book acquisitions because they continue to be handled by the firm-order-centric print acquisitions unit, but extending the work of this unit into the ERMS will benefit everyone.

image E-resource troubleshooting represents the primary public services side of electronic resources. These patron problems along with the evaluation, approach and solutions provided by e-resources staff can be shared more widely so that other library staff, especially those in access services, can become familiar with the issues and systems involved in maintaining the electronic collection. Libraries could also consider a more consolidated approach to user problems, rather than the traditional splits among such units as reference, access services and e-resources.

image Position splits between units present management challenges, but they also provide the opportunity to create staff members who have a broader view and can serve as bridges between units. Designating portions of existing jobs to ERM is a step toward a fuller transition in the future, and can also give insight into how libraries may address challenges with electronic resources. Someone working in both print and electronic acquisitions, for example, may be the best person to provide advice on how to unify the workflows.

In essence, the isolated nature of electronic resources work needs to give way to greater sharing so that technical services work once again speaks to all the formats available. The connections of electronic resources work to the rest of the library need to be acknowledged either structurally or through a different approach, such as a focus on project teams. Web-scale library management systems might be what is needed to create these unified technical services departments again, and if this means peeling off the access and public services functions of ERM, libraries will need to ensure that the staff who take on these responsibilities are trained in the systems and concepts of electronic resources.

The hope is that, this time, staff will not significantly decrease as with automation, and libraries, as well as the institutions and user populations they serve, will see opportunities for innovation instead of for cost savings. The future of libraries lies in deeper assessment and data analysis, creating library services that keep pace with developments in commercial technology and developing true intelligent business processes that respond to users’ needs and preferences. Proactively retraining staff and repositioning them in new organizational models that fit holistic collections and associated services will help ensure libraries’ continued relevance in the information environment.

Case studies

Spotlight on Indiana State University (United States): Keeping electronic resources centralized

We spoke with George Stachokas, electronic resources librarian at Indiana State University’s Cunningham Memorial Library, to learn more about how his library has accommodated electronic resources in its organizational structure and follow up on his article on electronic resources and mission creep (Stachokas, 2009).

In 2007, although the number of electronic resources purchased by the library was still small compared to the number of print serials and books, Indiana State University’s (ISU) Cunningham Memorial Library recognized the need for having specialized professional and paraprofessional staff assigned to managing these resources. Initially, Electronic Resources was created as a small, separate department with one librarian, one full-time staff member and one part-time person shared with the Acquisitions/Serials Department. The first electronic resources librarian served for only a few months and the part-time position was lost. What was left of the short-lived department was reclassified as a unit within the Acquisitions/Serials Department. When Stachokas began work as the second electronic resources librarian at ISU in July 2008, the position had been vacant for several months and the newly reformed Electronic Resources unit had to start over, continuing some existing functions, reorganizing others and establishing some entirely new workflows. The unit held overall responsibility for the entire life cycle of electronic resources and was highly integrated, including all cataloging functions and many acquisitions functions. The then separate Cataloging Department, for example, did not catalog MARC records or update any other records for electronic resources.

Although the new Electronic Resources unit was initially organized as part of the Acquisitions/Serials Department, after only six months it was moved to the Systems Department, which follows a separate reporting chain within the library. It is still there, and the current direct supervisor of the electronic resources librarian is the chair of the Systems Department. Although the electronic resources collection size has increased dramatically since 2007, the unit is still trying to take an integrated approach. The only part of the electronic resources workflow that is not done by the unit is payment processing, which is currently done by Technical Services, but this may change in the near future.

This solid integration with the Systems Department has allowed the Electronic Resources unit to coordinate closely activities such as web design and improving access to resources online with other members of the Systems Department. The electronic resources librarian, for example, works with the systems programmer on a daily basis to collaborate on developing improvements to access and data exchange. The staff member, the library associate III: electronic resources (but possibly better classified as a metadata specialist), also works in a library systems capacity, analyzing the architecture for the delivery system, writing scripts to edit MARC loaded in batches and troubleshooting access problems in collaboration with the electronic resources librarian. The library associate III also manages a team of student assistants who help with testing links, identifying access problems, compiling statistics and keeping track of growing amounts of information about electronic resources.

Concurrent with the growing attention on electronic resources has been a decline in staffing for Technical Services. ISU Library has had significant cuts to its personnel budget in recent years, and the staff decreased from around 60 to around 50 full-time positions due to these cuts. Technical Services changed dramatically in this process, as it had included many of the positions that were lost to early retirement incentives and lay-offs, and the formerly separate Cataloging and Acquisitions/Serials Departments have now merged to become one smaller Technical Services Department that primarily handles ordering and cataloging of print materials.

Now that the library is starting to hire again, one of the positions that has been approved is a new data services associate for the Electronic Resources unit. This staff member will handle payment processing tasks and be responsible for improved data collection for assessment. He or she will be the manager for Serials Solutions’s 360 Counter, update resource records with cost data, input licensing data and collect and organize data in a more universal sense for assessment, such as with attention to cost-peruse measures and impact factors. The Electronic Resources unit has also recently hired a graduate assistant with advanced programming skills.

Since Stachokas (ibid.) wrote “Electronic resources and mission creep”, which was based on the perspective of his experiences at that time, he has become more flexible about the need to have a unit dedicated solely to ERM than the article suggested, believing that each academic library has to tailor its organizational structure based on its own unique history and resources as well as those of the college or university that it serves. However, he does still find the integrated approach to be the most appealing model. It is particularly troublesome to Stachokas that libraries might only have an electronic resources officer who is responsible for coordinating a vast array of functions but without any actual authority – like a project manager with no staff.

Part of this concern is due to the relationship between a library and its vendors. Vendors prefer a single contact, especially for the administration of a resource, and need someone with authority to make sure the resource is correct in the catalog, website and other systems. Users are also a factor, because they now expect problems to be resolved quickly. They are used to the ease of access of commercial websites, and when they go to the library’s website they expect good functionality and quick troubleshooting. Cataloging was (and still is) rarely contacted directly by patrons wanting a change to a resource’s record, but Electronic Resources is contacted regularly. This makes it in a library’s interest to have acquisitions, cataloging and management integrated for electronic resources.

Stachokas is not averse to having a format-independent organizational structure – only skeptical about how well it may work. As a matter of practice, physical formats have different workflows, require different kinds of attention and have different storage needs. There is a different set of processes with physical compared to virtual resources. Over time, as electronic collections continue to grow, what may happen is more differentiation in the work related to different formats of electronic resources, such as streaming media and audio. The remaining physical items could become a specialty class of materials with their own workflows, similar to how Archives and Special Collections are often treated separately within libraries.

The ultimate goal for electronic resources, however, is to have the work coordinated in an efficient, accurate and timely way, so some of the models re-emerging such as the format-independent technical services structures might work well. Training cataloging and acquisitions staff to handle different formats can certainly be a good thing. The work can still be effective even if it is more distributed, so long as those working with the resources do not have to seek too far for permission to take an action.

In the future, Stachokas believes the name “electronic resources” may not matter so much, as these resources become the dominant formats. For now, though, it has been helpful within libraries to expand the definition of work related to electronic resources past licensing into assessment, providing access and more. Especially as libraries are still figuring out how to accommodate the work associated with these resources, drawing attention to the label of electronic resources is a good thing to do.

Spotlight on the University of North Carolina at Charlotte (United States): Redistributing and realigning the work of technical services

We spoke with Chuck Hamaker, associate university librarian for collection development and electronic resources at the University of North Carolina at Charlotte’s J. Murrey Atkins Library, to learn more about how his library has accommodated electronic resources in its organizational structure following a 2010 reorganization.

In 2010 Atkins Library completely reorganized its Technical Services Division, splitting off a number of major areas into other parts of the library. What had been a staff of around 30 full-time posts was distributed to three main areas – Information Technology, Special Collections and Collection Development and Electronic Resources (CDER). The reorganization let the library transition its emphasis on print workflows to the technology needed to manage them, gave more attention than ever before to the description of special collections and archival materials, and put a needed new focus on ERM.

One of the functional areas most affected by the reorganization was cataloging. All the cataloging librarians were taken from the former Technical Services unit and moved to Special Collections. This has created a surge in the cataloging of collections such as manuscripts, as it added a great deal of staff to an area that historically only had a small number of personnel. These cataloging librarians continue to do advanced-level copy and original cataloging for the main collection, but only for the few books per week that cannot be taken care of within the Cataloging Quality Control unit.

This Cataloging Quality Control unit was part of the shift from Technical Services to Information Technology. When Atkins Library moved to Yankee Book Peddler/Baker & Taylor as its major book vendor, it also began shelf-ready cataloging and processing services in earnest. This became a philosophical shift in the perception of the technical services functions of print acquisitions and cataloging. Instead of focusing on handling books title by title, the work moved to a focus on managing the systems that dealt with books and their associated records in bulk. The skill set became one that was largely related to systems issues and required competencies in information technology. The Information Technology Division grew to encompass Cataloging Quality Control, which performs authority control and bulk loading, Monographic Acquisitions and Serials Acquisition, specifically of print serials.

The third area of Technical Services redistribution, the Collection Development and Electronic Resources Division, represents ERM work that is both centralized and distributed. Most of the work related to electronic resources takes place in the division, but a few other areas contribute work as well. The Cataloging Quality Control unit of the Information Technology Division, for example, loads batch electronic resource records based on requests from the electronic and continuing resources coordinator. Licensing is also a collaborative process, as Hamaker, the associate university librarian for CDER, consults with the scholarly communications librarian, who is a lawyer as well as a librarian, and the associate university librarian for the Information Commons has recently started to learn licensing procedures as well.

There is also a fair amount of integration with the public services units. Every year the interlibrary loan staff within Access Services provide the CDER Division with a list of journal titles that have been requested at least twice during the year, and CDER uses these titles as a basis for an examination of the current system. In 2011 it was discovered that 25 per cent of the requests for which the library had not had holdings would be covered by recent backfile purchases, and another 25 per cent were from a single source – Taylor & Francis – so the division is now investigating options with this publisher.

In addition to the work with interlibrary loan, the CDER Division collaborates with all the library’s public services to handle electronic resource access issues. The public services use a procedure that outlines what steps to take when a patron has a problem with a resource. Once the public services personnel have verified that it is a true issue with the resource itself (by confirming that the patron is in the correct database, has an appropriate browser, knows how to log on to the university’s proxy system, etc.), the issue is sent on to the CDER Division, which troubleshoots the problem.

This reorganization was critical to giving the area of ERM special focus, as the work has changed and grown in recent years. For example, the electronic and continuing resources coordinator has taken on a number of new responsibilities, many of which are related to a surge of purchasing in electronic resources. In 2010 Atkins Library was given a one-off $1 million grant from the university to purchase electronic resources. It used this money to buy a number of large digital collections, including Series I of Early American Imprints, Early English Books Online and Eighteenth Century Collections Online, as well as extensive e-journal backfiles. The electronic and continuing resources coordinator has become a primary contact for vendors of these collections, and works to format the records correctly before partnering with the Cataloging Quality Control unit to schedule the loads.

In addition to enabling online access to these e-journals, a benefit in itself, the increased attention given to e-journal backfiles will allow the library to withdraw its corresponding print journal collections. Likely due at least in part to its central location, long operating hours and 250 public computers, 1 million people come into the library each year, putting enormous pressure on the facility. The library cannot create study rooms fast enough to meet user demand, and clearing out stacks will help tremendously in giving space back to the users.

In addition to the electronic and continuing resources coordinator, which is a professional position, four staff posts support electronic and continuing resources. One of these is focused on cataloging individual serials titles that are not provided through Serials Solutions MARC records (such as those for individual databases), making title changes and closing out print records; another position is responsible for creating the complex spreadsheets used to withdraw print serials collections replaced by online collections. A third position came directly from the area of print serials. The library had dropped print subscriptions in such large numbers in recent years that the check-in and binding work previously done by two full-time people now took less than the time of one full-time person. This gave the opportunity to retrain a serials check-in staff member to work with electronic resources, giving her responsibilities with Serials Solutions records, lists of serials to be withdrawn based on equivalent online holdings and EZproxy configuration. The fourth post was acknowledged by Hamaker as a relative luxury – a position devoted entirely to gathering and processing usage data. This staff member creates monthly updates of usage and posts the data spreadsheets so they are publically available. These up-to-date usage data have become invaluable as a collection development tool.

E-books may present a new challenge to this staffing and workflow structure, as to date they have been acquired in bulk, such as in digital collections, and the library has not yet selected a title-by-title e-book provider. Hamaker believes that title-by-title e-book acquisition can logically be folded into Monographic Acquisitions, but the licensing will likely need to be coordinated with the CDER Division. It is the licensing issues that are the overriding challenge currently preventing Atkins Library from making the leap to e-books. Until it is possible to ensure stable versions of texts and guarantee archival rights, the library cannot invest in them as a permanent addition to its collection.

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