About the Author

Fiona Urquhart MBA, FCIM, FIC, from a grounding in retail with the John Lewis Partnership, Fiona gained an MBA from CASS Business School. She is currently MBA Module Leader for Durham ­University on Service Excellence Design, and previously taught for the Open ­University. She gained experience of applied marketing innovation work, developing AC Nielsen’s EPOS-based research service, Scantrack, and a pilot ­EFTPOS service with a consortium of the retail clearing banks.

Fiona now provides consultancy support to diverse service and ­manufacturing companies, as well as doing charitable work with start-up companies in the most deprived wards of Newcastle Upon Tyne. She also supports marketing and service excellence projects at various corporations, as well as delivering elements of degree apprenticeships for a number of infrastructure companies. In both her teaching work and her corporate training work she has developed expertise in problem-based learning to create practical learning situations and encourage reflective learning. She has delivered a series of interactive workshops for several European universities to research the topic in the context of entrepreneurial learning and will be presenting her findings at a number of global conferences.

You can see more about Fiona here https://linkedin.com/in/fionaurquhart1/

..................Content has been hidden....................

You can't read the all page of ebook, please click here login for view all page.
Reset