1 Important customer data 2 Important customer data
Easier to quantify and measure Difficult to quantify and measure
image Brand recognition image Range of customer emotions
image Numbers of customers image Strength of customer emotions
image Types of customers image Customer repurchase intentions
image Numbers of complaints image Customer loyalty tendencies
image Types of complaints image Customer trust
image Ratio of new customers to old image Empathy displayed to customers
image Retained customers image Customer feelings of being respected
image Number of lost customers image Customer level of information
image Speed of response to customers image Customer pride in products/services
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