Bibliography

New business ideas:

Bragg, A. and Bragg, M. (2005) Developing New Business Ideas A Step by Step Guide to Creating New Business Ideas Worth Backing, FT Publishing.

—(2010) “The HBR List. Breakthrough Ideas for 2010”, Harvard Business Review.

 

Marketing:

Hammond, J. (2008) Branding Your Business: Promoting Your Business, Attracting Customers and Standing out in the Marketplace, Kogan Page.

Norman, J. (2004) What No-One Ever Tells You about Marketing Your Own Business, Real Life Marketing Advice from 101 Successful Entrepreneurs, Kaplan Business.

 

Business plan:

Mullins, J. (2010) The New Business Road Test: What Entrepreneurs and Executives Should Do before Writing a Business Plan, FT Publishing.

 

Culture:

Covey, S. (2004) The Seven Habits of Highly Effective People, Franklin Covey.

 

People management:

Newell Brown, J. (2011) The Complete Guide to Recruitment A Step by Step Approach to Selecting, Assessing and Hiring the Right People, Kogan Page.

Yeung, R. (2010) The Sunday Times Successful Interviewing and Recruitment, Kogan Page.

Grout, J. and Perrin, S. (2005) Recruiting Excellence: an Insider’s Guide to Sourcing Top Talent, McGraw-Hill.

 

Managing growth:

Duncan, L. (2012) Double Your Business: How to Break through the Barriers to Higher Growth, Turnover and Profit, FT Publishing.

 

Change management:

Hayes, J. (2010) The Theory and Practice of Change Management, Palgrave Macmillan.

Kotter, J. (2006) Our Iceberg Is Melting, Macmillan.

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