“When thinking about starting a business, have you ever felt discouraged because you did not know somebody or some thing? If that is the case, Barringer can be your wise uncle. In this insightful new book, he shares common-sense advice, based on research that can help to get you started and going in the right direction to launch your own venture.”

—James Fiet, Ph.D., Brown Forman Chair in Entrepreneurship, University of Louisville

“Relevant and easily accessible advice on how to start your own business. Barringer’s great primer covers it all, from naming your company to handling legalities, from publicity to the psychology of being an entrepreneur.”

—Matt Hedges, Founder and President, Vino de Sol

“This book is a must read! Barringer has developed an easy-to-follow blueprint on how to start a new business. He takes the complexity of entrepreneurship and streamlines it, providing insight and expertise that is invaluable to those venturing out on their own.”

—Christopher Jones, CAGS, Licensed Educational Psychologies, NCSP, President & CEO, Dynamic Interventions, Inc.

“I found myself smiling as I read some of the truths because I found it talking about myself and peers who have started numerous companies. This book should be on the seasoned entrepreneur’s list of ‘what I should have read before I started my business.’”

—Joe Keeley, President & CEO, College Nannies & Tutors Development

“This book is the ultimate handbook for starting a business: from coming up with an idea to implementing it with success and vigor. It walks a potential business owner through the steps of writing a business plan, creating an identity, financing a business, hiring personnel, marketing, and creating a work-life balance. It is a tool that no new business owner should be without.”

—Dr. Emily Levy, Founder & CEO, EBL Coaching

“Barringer cuts to the chase with his simple, relevant, and hard-hitting truths. In practical language and with significant insight about the realities of venture start-up, he speaks on very personal level to the prospective entrepreneur.”

—Michael H. Morris, PhD, Chris J. Witting Chair and Professor, Whitman School of Management, Syracuse University

“This is one of the best entrepreneurship books I’ve read. If you’re an entrepreneur or are thinking about starting a business, this book is a must read! I wish I had this book when I first started out.”

—Ryan O’Donnell, Co-Founder and CEO, BullEx Digital Safety

“Barringer reveals many realities about being an entrepreneur and starting a business. Beyond just loving what you do, it is obviously critical to understand as many of the components that go into running your business as possible.”

—Evan Shapiro, Co-Founder, Blue Maze Entertainment