Index
A
Accion USA
acquisitions
Adelman, Karen
AdSense
advertising. See marketing
AdWords
affiliate programs
Aigner-Clark, Julie
Altpick.com
Amazon.com
AMIBA (American Independent Business Alliance)
anxieties about risk, setting aside. See risk management
Appature
Apple
iPod
Ashley Stewart
Ashwell, Rachael
Ask the Builder Web site
aspiration gaps
aspiration vector
Austin Independent Business Alliance
Aveda
Azante Jewelry
B
Baby Einstein
Baker, Mary
BALLE (Business Alliance for Local Living Economics)
bank financing
Banker to the Poor
benefits, selling
Berlin, Isaiah
Best Buy
Beth Bath & Beyond
Bezos, Jeff
Biddulph, Jennifer
big-box retailers, competing against
big-box retail sales strategies
differentiation strategies
independent business alliances
Kazoo & Company case study
operating in niche markets
overview
partnering with other small businesses
shopping the competition
stressing locally owned nature of business
vulnerabilities of big-box stores
Black, Kate
blogging
Blue Mountain
Bodacious
bootstrap
borrowing money. See raising money
Boulder Independent Business Alliance
Box.net
brainstorming
brands, establishing
Brin, Sergei
Buffett, Warren
bug report
BurstMedia
Business Alliance for Local Living Economics (BALLE)
business angels
business experience
benefits of
disadvantages of
domain-specific experience
feelings of inadequacy
opportunities with minimal need for experience
businesses with well-established business models
direct sales
franchising
overcoming lack of
online forums
overview
partnerships
support groups
overview
business ideas, finding
brainstorming
environment trends. See environmental trends
gaps in the marketplace
library and Internet research
myth that the best ideas are taken
niche markets
original versus existing ideas
overview
unsolved problems
business models
business opportunities, researching
business owners. See also business experience
characteristics of
loneliness, dealing with
misconception of business owners as high-risk takers
motivation for starting businesses
aspiration gaps
overview
passion for business ideas
self-efficacy
triggering events
support networks
business plans, writing
C
Cadoo
Candle 79
Candle Café
capabilities of business, determining
capital constraints
Carter, Daren
Carter, Tim
Cartridge World
Carvan, Justin
cash advances
cash flow management
Casual Male
Casual Plus
category killer stores
Catster
CD Baby
Celiac disease
Chipotle
Christopher, Doris
Ciravolo, Tish
Clara Belle Collections
CNN
coaching for new business owners
Cole, Richard
Collin, Jim
Commission Junction
Common Cause
competing against big-box retailers. See big-box retailers, competing against
competitions
Complete Idiot’s Guide to Running a Bed and Breakfast
CompUSA
consumer-driven companies
continuous growth stage (organizational life cycle)
Contours Express
Cosi
Costco
sales strategies
vulnerabilities
costs of starting a business. See startup costs
Count Me In
CraftBuddy.com
Craigslist
Cranium
credibility, building
Cruise Planner
Cummings, Josh
Curves
cutting costs
D
Daisy Rock Guitars
darynkagen.com
Deal of the Day
Dell, Inc.
Dell, Michael
Delta Airlines
Design Crowd
diabetes
Dick’s Sporting Goods
differentiation strategies
direct ads
direct sales
Direct Selling Association
Discovery Toys
Disney
diverse market methods
Dodgers
Dogster
domain-specific experience
DoubleClick
Dover Canyon Winery
drop-shipping
Druxman, Lisa
Dry Soda
Dwight, Mark
Dynamic Interventions
E
e-commerce
early growth stage (organizational life cycle)
eBags
eBay
affiliate program
eBay University
EBL Coaching
economic trends
Elance
Ellen Tracey
The E-Myth Revisited
endowment effect
English, Quentin
entrepreneurs. See business owners
environment trends
economic trends
mattress industry example
overview
political action and regulatory changes
social trends
technological advances
equity funding
Etsy
events that trigger startup of businesses
excess startup funds
experience. See business experience
extending product lines
external growth strategies
Exterprise
F
Fake, Caterina
FedEx
Fields, Kathy
financing new businesses. See startup costs
finding business ideas. See business ideas, finding
Firefly Mobile
Flavorx
Flickr
Flow Corp.
forums, online
Founders at Work
franchising
Free Article Depot
freelance-related Web sites
Freelance Switch
Fremont Group
Fremont Ventures
G
Game Neverending
gaps in the marketplace, generating business ideas from
Gardner, John
Gates, Bill
Geeks On Call
geographic expansion
Gerber, Michael E.
goals
Goff, Mark
Good Housekeeping Seal of Approval
Good to Great
AdSense
AdWords
grants
grass roots seeding
Greasecar Vegetable Fuel Systems
GreatCall, Inc.
growth of businesses
appreciating nature of
determining business’s core strengths and capabilities
overview
planning for
stages of growth. See organizational life cycle
Gruner, Ron
Guaranteed Loan Program
Guru.com
H
H2OAudio
Hahn, Chris
Harris, Arlene
Hazan, Joyce Rita
Headd, Brian
"Hedgehog and the Fox"
help for new business owners
Hidden Curriculum Education
Home Depot
sales strategies
vulnerabilities
How to Open a Financially Successful Bed & Breakfast or Small Hotel
How to Start and Operate Your Own Bed-and-Breakfast: Down-To-Earth Advice from an Award-Winning B&B Owner
I
ideas. See business ideas
IHearSafe earbuds
inadequacy, overcoming feelings of
Inc. magazine
independent business alliances
Independent Pharmacy Cooperative
industry-driven companies
infomercials
Ingemi Corp.
Ingemi, Christine
Inn Virginia
Intercounty Appliance
internal growth strategies
international expansion
Internet advertising
Internet bubble
Internet business opportunities
affiliate programs
direct ads
e-commerce
freelance-related Web sites
Internet-related knowledge and expertise, acquiring
overview
patience
pay-per-click programs
social networking Web sites
subscription services
users, attracting
Internet research
introduction stage (organizational life cycle)
iPod
J
J.J. Creations
J.J. Matis
Jingle Network
Jitterbug
Jobs, Steve
Jones, Christopher
Just For Girl’s Sports
K
Kagan, Daryn
Kalivo
Kawasaki, Guy
Kazoo & Company
Kepner-Tregoe
Ketler, Lorna
Khalid, Lubna
Kinzer, Craig
Klause, Sharelle
Kleeman, Jay
Kleeman, Kim
Kleiner Perkins
Kliger, Scott
Kotler, Philip
Kramm, Hadley
Kramm, Kenny
Kroc, Ray
L
LA Gear
LaBat, David
lack of experience, overcoming
online forums
overview
partnerships
support groups
Ladies Who Launch
Lady of America
Larson, Cheri
Lawrence, Bill
learning, vicarious
Lee, Tony
legislation, No Child Left Behind Act
Levy, Emily
library research
licensing
Light, Stephen
LinkShare
Livingston, Jessica
loans. See borrowing money
locally owned businesses, advertising
loneliness, dealing with
Long, Dave
Long, Kelly
Los Angeles Dodgers
loss aversion
Ludlow, Betsy
M
Madhok, Michelle
magazines
Inc.
ReadyMade
SMITH
Magierski, Brian
Make Mine a Million $ Business
marketing
advertising criteria
blogging
building credibility and support
business names
considering diverse marketing methods
establishing a brand
Internet advertising
niche markets
overview
print and media advertising
public relations
selling benefits rather than features
social networking
word-of-mouth marketing
Matis, J. J.
mattress industry
Maxwell, Brian
May Kay
McAfee ASaP
McDonald’s
McGrath, Mary
media advertising
Meetup
mergers
Miami Dade Empowerment Trust
microcredit
Microsoft
minimizing startup costs
overview
seeking coaching and assistance
selecting appropriate business to start
Mintel
money issues. See startup costs
motivating factors for starting businesses
aspiration gaps
overview
passion for business ideas
self-efficacy
triggering events
Muchausen, Baron
MyCIO.com
MySpace
N
naming businesses
National Association for Women Business Owners
nature of growth, appreciating
Nelson, Diana
Nelson, Zach
new product development
NewsCloud
niche markets
Nichols, Susan
No Child Left Behind Act
Nobel Peace Prize
Nygren, Mike
O
O’Connell, Kristina
Oddball Shoe Company
Olivine
1-800-Flowers
100 Percent Napa Valley certification mark
onlc.com
online forums
OpenTable.com
Oracle Software
Oregon Entrepreneurs Network
organizational life cycle
capital constraints
cash flow management
continuous growth
early growth
external growth strategies
internal growth strategies
introduction
price stability
quality control
Origins
overcoming lack of experience
online forums
overview
partnerships
support groups
Overstock.com
P
p.45 clothing boutique
Page, Larry
Paige’s Music
The Pampered Chef
Panera Bread
part-time businesses
partnerships
passion for business ideas
patience
pay-per-click programs
PayPal
Peaper, Carleen
Pence, Caprial
Pence, John
personality- or image-driven companies
PetSmart
sales strategies
vulnerabilities
Philbin, Regis
Pierson, Joy
planning for growth
Plaza, John
political action
PopCap
Portland Independent Business & Community Alliance
PostNet
Powell, Doug
Powell, Lisa
Powell, Maya
PowerBar
Preparing Effective Business Plans: An Entrepreneurial Approach
preparing for business growth
appreciating nature of growth
determining business’s core strengths and capabilities
planning
price stability
print advertising
priorities in life, determining
Proactiv
product- or service-driven companies
Professional Association of Innkeepers
Prosper
public relations
Q-R
quality control
Quentin’s Friends
raising money
bank financing
cash advances
competitions
disadvantages of
equity funding
grants
overview
ReadyMade
Real Cosmetics
Redfin
Redpoint Ventures
ReferenceUSA
regulatory changes
Reifman, Jeff
Rent-A-Wreck
researching business opportunities
Rhapsody
risk management
determining what you want out of life
endowment effect
having a sense of "what’s the worst thing that can happen"
loss aversion
misconception of business owners as high-risk takers
nature of risk
researching business opportunities
statistics
writing business plans
Rita Hazan Salon
Roberts, Jan
Rodan, Katie
Rosen, Brian
Rufus Shirts
S
sales
big-box retail sales strategies
direct sales
Sally Beauty Supply
Sam’s Club
Sam’s Wine & Spirits
saturation strategy
saving money
Saxena, Manoj
SBA Guaranteed Loan Program
SBDC (Small Business Development Center)
SBIR (Small Business Innovation Research) program
SBIRworld
Scene It?
Schultz, Howard
Schwaderer, Sue
Schwartz, Dave
Science, Industry and Business Library
SCORE (Service Corps of Retired Executives)
Screen Life
Search Engine Optimization (SEO)
SeatGuru
Seattle Biodiesel
Select Comfort
self-efficacy
self-esteem
SEO (Search Engine Optimization)
Sephora
Sequoia Capital
Sermo
Service Corps of Retired Executives (SCORE)
7(A) Loan Guaranty Program
Shabby Chic
Shade Clothing
Shahani, Kabir
Shakespeare Squared
ShareASale
Shareholder.com
SheFinds
shopping the competition
Shutterfly
Silk Soymilk
Simpson, Tom
Singer, April
Sivers, Derek
Slim and Tone
Small Business Administration
Small Business Computing and E-Commerce Forum
Small Business Development Center (SBDC)
Small Business Innovation Research (SBIR) program
small business owners. See business owners
Small Business Technology Transfer (STTR) program
SMITH magazine
Smith, Larry
SmugMug
social networking
social trends
Sohl, Jeffrey
Sologig.com
Sonneborn, Marcene
South West Trading Co.
Southwest Airlines
So—You Want to Be an Innkeeper
Spangler, Steve
SPC Office Products
stages of growth. See organizational life cycle
Starbucks
startup costs
average startup cost
limited startup funds
minimizing
cutting costs and saving money
overview
seeking coaching and assistance
selecting appropriate business to start
overview
raising/borrowing money. See raising money
StartupNation
StartupJournal
Steve Spangler Science
Steve Spangler’s Secrets (blog)
Stone, Kenneth
strategic alliances
strengths of business, determining
stressing locally owned nature of business
Stroller Strides
STTR (Small Business Technology Transfer) program
subscription services
Sullivan, Hannah
support, building
support groups
support networks
T
Tahoe Trips & Trails
Target
technological advances
TechStudents.com
Tempur-Pedic International
Tennant, Sean
Timbuk2
Tory Burch
Tranquil Space
trends, environmental. See environmental trends
Tribal Fusion
triggering events
Trivial Pursuit
Troget, Benjamin
Tupperware
Type 1 and Type 2 Tools
type 1 diabetes
TypePad Pro
U
U.S. Cycling Team
U.S. Small Business Administration
Udall, Laura
UFOC (Uniform Franchise Offering Circular)
UL (Underwriters Laboratories)
unsolved problems, generating business ideas from
users, attracting to Internet businesses
V
value loop retailing
venture capitalists
Venture Lab
vicarious learning
Vieira, Meredith
Visa Business Breakthrough Contest
vulnerabilities of big-box stores
W
Wadee
Wal-Mart
Walton, Sam
WebShots
Weddle’s
Westmoreland Bistro
Wheelworks
White Wave
"Who Wants to Be a Millionaire?"
Wilkins, Barb
Williams, Clara Rankin
Williams, Rozalia
Wilson, Kimberly
Wisconsin Bed and Breakfast Association
word-of-mouth marketing
writing business plans
X-Y-Z
Yahoo!
Yogitoes
Yunus, Muhammad
Zazzle.com
Zook, Chris
ZUCA