Acknowledgements
Web site
About the author
30 tips for success
1You and your ideas
2Less than 100 per cent
3Who will buy?
4Are you sure?
5Timing the jump
6The business plan
7Getting ready to start
8Off the peg
9Franchises
10Beating the pirates
11Names and brands
12Getting the message across
13Getting new customers
14Building customer relationships
15How to set a price
16Choosing your workplace
17Professional back-up
18Getting the right staff
19Your rights and duties as an employer
20Your business and the environment
21Insurance
22Forecasting
23Raising the money
24Staying afloat
25Moving ahead
26Not waving but drowning
27Keeping the record straight
28Tax
29VAT
30Pensions and retirement
Index