Aaker, D.A., and M.B. Equity. 1991. The Free Press, New York, NY.
abbeyathletics.com, 2018. “Pope Pius XII Quote on Sport Properly Directed.” from https://abbeyathletics.prestosports.com//sport_virtue/pope_pius_xii_quote_on_sport_proprely_directed
Badenhausen, K. 2018. “The World’s Most Valuable Brands 2018.” from https://forbes.com/sites/kurtbadenhausen/2018/05/23/the-worlds-most-valuable-brands-2018/#7a0e480d610c
Bauer, H.H., N.E. Stokburger-Sauer, and S. Exler. 2008. “Brand Image and Fan Loyalty in Professional Team Sport: A Refined Model and Empirical Assessment.” Journal of Sport Management 22, no. 2, pp. 205–26.
bundesliga.com, 2018. “German Soccer Rules: 50+1 Explained.” from https://bundesliga.com/en/news/Bundesliga/german-soccer-rules-50-1-fifty-plus-one-explained-466583.jsp
bbc.com, 2018. “Premier League TV Rights: Amazon to Show 20 Matches a Season from 2019-2022.” from https://bbc.com/sport/football/44396151
Dawson, A. 2017. “The 15 Richest Billionaire Football Club Owners in England—and How they Made their Fortunes.” from https://businessinsider.com/the-15-richest-billionaire-football-club-owners-in-england-2017-5?r=US&IR=T
Drazenovic, D., and M. Hizak. 2005. Mogu ja i bolje: sportsko komuniciranje i marketinške aktivnosti u sportu. Varazdin, TIVA Tiskara.
forbes.com, 2018. “The World’s Highest-Paid Athletes.” from https://forbes.com/athletes/list/#tab:overall
forbes.com, 2018. “How Much can the Esports Market Grow In 2018?” from https://forbes.com/sites/greatspeculations/2018/07/11/how-big-can-esports-grow-in-2018/#34fe6e866a36
Geigner, T. 2016. “The Perversion of Trademarks: Jose Mourinho Can’t Coach Man-U Yet Because Former Club Trademarked His Name.” from https://techdirt.com/articles/20160601/06114234591/perversion-trademarks-jose-mourinho-cant-coach-man-u-yet-because-former-club-trademarked-his-name.shtml
Gladden, J.M., D.C. Funk, S.R. Rosner, and K.L. Shropshire. 2004. The Business of Sports. Jones and Bartlett Publishers.
Gonzalez, R. 2018. “FIFA president Infantino Wants Big Changes to Transfer Rules Including End of January Transfer Window.” from https://cbssports.com/soccer/news/what-to-know-about-the-transfer-market-changes-fifa-president-infantino-wants/
Groysberg, B., and A. Naik. 2016. “Is It Worth A Pay Cut To Work For A Great Manager (LikeCoach Bill Belichick)?” from https://forbes.com/sites/hbsworkingknowledge/2016/01/08/is-it-worth-a-pay-cut-to-work-for-a-great-manager-like-coach-bill-belichick/#7f9ca05d7d07
Havelka, N. 1992. “Socijalna percepcija.” Zavod za udzbenike i nastavna sredstva.
Irish Mirror. 2018. “Manchester United Remain the No.1 Football Club in China, Beating Real Madrid into Second.” from https://irishmirror.ie/sport/soccer/soccer-news/manchester-united-remain-no1-football-11952515
Kaplan, A.M., and M. Haenlein. 2010. “Users of the World, Unite! The Challenges and Opportunities of Social Media.” Business Horizons. Elsevier.
Kotler, P., S. Saliba, and B. Wrenn. 1991. Marketing Management Analysis, Planning, Implementation, and Control. Prentice-Hall.
Kotler, P., G. Armstrong, V. Wong, and J. Saunders. 2008. Principles of Marketing, Fifth European Edition. Prentice Hall.
Maiocco, M. 2017. “Penalties have not Dampened Rashard Robinson’s Self-Confidence.” from https://nbcsports.com/bayarea/49ers/penalties-have-not-dampened-rashard-robinsons-self-confidence
Malovic, S., and G. Vilovic. 2005. Osnove novinarstva. Golden marketing-Tehnicka knjiga.
Mangold, W.G., and D.J. Faulds. 2009. Social Media: The New Hybrid Element of the Promotion Mix. Kelley School of Business, Indiana University.
Matheson, V., 2006. “Mega-Events: The Impact of the World’s Largest Sporting Events on Local, Regional and National Economies.” Economics Department Working Papers. Paper 68.
Molan, C., J. Matthews, and R. Arnold. 2016. “Leadership Off the Pitch: the Role of the Manager in Semi-Professional Football.” European Sport Management Quarterly 16, no. 3, pp. 274–91.
Mullin, B.J., S. Hardy, and W.A. Sutton. 1999. Sport Marketing, Human Kinetics. Champaign, IL.
Nafziger, J.A. 2008. “A Comparison of the European and North American Models of Sports Organisation.” The International Sports Law Journal, no. 3–4, pp. 100–09.
Ogbonna, E., and L.C. Harris. 2014. “Organizational Cultural Perpetuation: A Case Study of an English Premier League Football Club.” British Journal of Managament 25, no. 4, pp. 667–86.
Pope, D.G., and Pope, J.C. 2009. “The Impact of College Sports Success on the Quantity and Quality of Student Applications. Southern Economic Journal 75, no. 3, pp. 750–80.
Ross, S.D., J.D. James, and P. Vargas. 2006. “Development of a Scale to Measure Team Brand Associations in Professional Sport.” Journal of Sport Management 20, no. 2, pp. 260–79.
soccerex.com, 2018. “Red Card 2018—Report Released.” https://soccerex.com/insight/articles/2018/red-card-2018-report-released
Srica, V. 1997. Kako postati pun ideja: menedžeri i kreativnost. MEP Consult.
Stier, W.F. 1993. Alternate Career Paths in Physical Education: Sport Management. Washington DC, ERIC Digest.
Sullivan, M. 2004. “Sport Marketing.” In The Business of Sport Management, eds. J. Beech and S. Chadwick. Harlow: Pearson Education from www.eric.ed.gov:80/PDFS/ED362505.pdf