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Modular Multilevel Converters
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Modular Multilevel Converters
by Bernadette Schwerdt
How to Build an Online Business
About the Authors
Acknowledgements
Preface: What’s your ‘pinch of salt’?
Introduction: The state of play
1 Mindset How to develop an entrepreneurial mindset
Chapter 1 Mindset #1: Trust your crazy ideas
From zero to hero
Why are crazy ideas succeeding?
Four factors that enable digital disruption
Chapter 2 Mindset #2: Take action
Why entrepreneurs start their businesses
Businesses that start as one thing and become another
When failure leads to success
A little site called eBay
From little things, big things grow
Chapter 3 Mindset #3: Look ahead
Extreme customer centricity
Domino’s goes digital
How not having depth of vision failed Kodak
Who needs depth of vision?
Those who don’t look ahead remain behind
Virtual reality (VR) and the real-estate industry
What’s your ‘pinch of salt’?
Chapter 4 Mindset #4: Know what business you’re in
Who are you really competing with?
What business are you really in?
Chapter 5 Mindset #5: Know what problem you’re solving
Are all the good ideas gone?
Finding a problem to solve
Who’s the ‘whale’ in your industry?
Why business ideas fail
Wouldn’t it be great if …?
How disruptors create ‘feeder’ industries
Let’s recap
2 Minimum viable product (MVP) How to create an MVP to launch your startup
Chapter 6 How to come up with a great business idea
You need an expert
Choose your business idea carefully
20 ways to research, test or find a great idea
Collaboration: Building your team
Your past does not equal your future
Leadership skills
3 Momentum How to harness the technical tools to build your online business
Chapter 7 What is a minimum viable product (MVP)?
Why do you need an MVP?
Who is the MVP for?
What should an MVP look like?
If you build it, they will come … maybe
How to pick a user persona
What did Uber do?
What does ‘minimum’ really mean?
Which ‘wants’ should you include?
Are MVPs just for startups?
Chapter 8 Anatomy of a startup
13 steps to launching your MVP
Chapter 9 How to bumble your way to success
What not to ask when you’re getting started to ask when you’re getting started
Creating trust: The only currency that matters
Why winning awards pay dividends
So, who’s going to do all this work?
The MVP equals the end of your dream
Let’s recap
Chapter 10 7 questions to ask before you build your online business
1. What will you sell?
2. What staff will you hire and on what basis?
3. What social tools will you use to engage your community?
4. What gamification tools will you use to increase customer usage?
5. What level of failure will you accept from your staff?
6. What goals and metrics are used to track staff performance?
7. What data will you rely on to make business decisions?
Chapter 11 Open Access, Open Sesame!
What is OAT?
Democratised access
Democratised tools of production
Democratised software
Democratised capital
Have you checked the children?
Chapter 12 Marketplaces: Disrupting legacy industries
Education marketplaces
Financial services marketplaces
Construction services marketplaces
Who wins from marketplaces?
Chapter 13 Software hacks every startup should know about
What software will you use to build your online business?
Surprise and delight
Chapter 14 How to build an information-based business
13 steps to creating your online business
Let’s recap
4 Marketing How to get found, get traffic and get sales
Chapter 15 Content marketing
The 3-step content creation process
3 steps to creating a successful podcast
How to promote your podcast
How to create instant content — without writing a word!
Chapter 16 Social influencer marketing
How did HiSmile get started?
Transparency and trust — the new currency of marketing
The rise of the micro blogger
Social influencer platforms
All or nothing? What works best
Chapter 17 How to write great headlines that get results
What do copywriters do?
How to write great headlines
The top 3 formulas for creating successful headlines
Chapter 18 How to get on page one of G oogle
Where do you rank on Google?
Where do your competitors rank?
Where is your audience hanging out?
How to improve your Google page rank
5 questions to ask an SEO consultant before hiring one
5 questions to ask a web developer before hiring one
Top 8 free Australian business directory listings
So how do you get online reviews?
One last tip: treat your website as the mothership
Let’s recap
5 Motivation How to pitch, persuade and influence others to do business with you
Chapter 19 How to source media coverage for your startup
DIY (do-it-yourself) PR
DIFM (do-it for-me) PR
DIY + DIFM (do-it-yourself + do-it-for-me) PR
Chapter 20 How to pitch, present and persuade
Why being a good public speaker is good for business
How a lack of preparation can cost you
Chapter 21 How to prepare a great presentation
The Preparation Pyramid: A 3-step formula for pitching and persuading
Postscript
Chapter 22 The art and science of business storytelling
So, what’s your story?
Facts tell, stories sell
How to structure a powerful story
And the moral of the story is …?
The 6-step storytelling process
How long should a story run for?
Who should the story be about?
What’s the ‘moral’ of your story?
What kinds of stories can you tell?
In closing
References
Index
EULA
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HOW TO BUILD AN ONLINE BUSINESS
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