- About the Authors
- Acknowledgements
- Preface: What’s your ‘pinch of salt’?
- Introduction: The state of play
- 1 Mindset How to develop an entrepreneurial mindset
- 2 Minimum viable product (MVP) How to create an MVP to launch your startup
- 3 Momentum How to harness the technical tools to build your online business
- Chapter 7 What is a minimum viable product (MVP)?
- Chapter 8 Anatomy of a startup
- Chapter 9 How to bumble your way to success
- Chapter 10 7 questions to ask before you build your online business
- 1. What will you sell?
- 2. What staff will you hire and on what basis?
- 3. What social tools will you use to engage your community?
- 4. What gamification tools will you use to increase customer usage?
- 5. What level of failure will you accept from your staff?
- 6. What goals and metrics are used to track staff performance?
- 7. What data will you rely on to make business decisions?
- Chapter 11 Open Access, Open Sesame!
- Chapter 12 Marketplaces: Disrupting legacy industries
- Chapter 13 Software hacks every startup should know about
- Chapter 14 How to build an information-based business
- 4 Marketing How to get found, get traffic and get sales
- Chapter 15 Content marketing
- Chapter 16 Social influencer marketing
- Chapter 17 How to write great headlines that get results
- Chapter 18 How to get on page one of G oogle
- Where do you rank on Google?
- Where do your competitors rank?
- Where is your audience hanging out?
- How to improve your Google page rank
- 5 questions to ask an SEO consultant before hiring one
- 5 questions to ask a web developer before hiring one
- Top 8 free Australian business directory listings
- So how do you get online reviews?
- One last tip: treat your website as the mothership
- Let’s recap
- 5 Motivation How to pitch, persuade and influence others to do business with you
- In closing
- References
- Index
- EULA
HOW TO BUILD AN
ONLINE BUSINESS
Australia’s Top Digital Disruptors Reveal
Their Secrets for Launching and Growing an Online Business
BERNADETTE SCHWERDT
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