abandoned cart emails (ACEs), 2nd
add-ons
AdRoll
Advertising Standards Authority
Alibaba, 2nd
Alipay
alternative payment methods (APMs)
authorisation rates
chargeback rates
checklist
conversion
definitions
false positives
local versus cross-border acquiring networks
new APMs, adopting
options, offering
recommendations for
shopper expectations, managing
3D Secure impact on conversion
Amazon, 2nd, 3rd, 4th, 5th, 6th, 7th, 8th, 9th, 10th
American Express
Anthony, Ranzie
Antti, Gustaf
Apple
application performance management (APM)
authentic customer dialogue
automatic/triggered emails
automation, marketing
average order value (AOV)
Axe
Bannister, Jason
basket-abandoning consumers
Bazaarvoice
instore purchases, online reviews of
Bing Ads
biometrics
Bitbucket
Björn Borg
consistent brand experience, creating
engagement and personalisation
online retail strategy
Blackley, Nelson
Blériot, Louis
blogs, 2nd
Board Basement, The
Boohoo
Boots, 2nd, 3rd
Brangwyn, Larry
Breach Level Index (BLI)
Brew Dog
British Chip Week
browsers
Builtwith.com, 2nd
bulk/blast emails, 2nd
Burke, Simon
Carpet Underlay Shop
checkout before 2016
checkout 2016, application of
carrier billing
cash on delivery (COD)
Cassidy, Kim
checkout journey
browsers
nervous customers, remembering
payment and delivery
site speed, need for
testing of websites
websites, responsiveness of
China Union Pay
Chinese ecommerce market
counterfeiting
customer-centric approach
UK retailer’s shopping experience, localising
choice explosion
Clark, Asher
Clark, Galahad
Claudio Lugli
click & collect, 2nd, 3rd, 4th, 5th
clicks to bricks strategy
Cloud, the, 2nd
CloudTags
Collins, Cherry
commerce anywhere, 2nd, 3rd
company culture, as barrier to fast website
Confused.com
Constable, John
consumer demands
consumer-generated content (CGC), 2nd
consumer status, new forms of
content management system (CMS)
conversion rate optimisation (CRO)
cost per acquisition (CPA)
counterfeiting
Crane Sports Connect
Crawley, Alex
credit card fraud
cross-demographic fertilisation
cross-selling
Crossfit Kids
culture
customer centricity, increasing
customer expectations
customer journey, mapping
customer relationships
customer reviews, tracking
good reviews
impact of
customer satisfaction, enhancing
customer service
authentic customer dialogue
Bazaarvoice
Gopak
negative article, minimising impact of
negative impact of
reviews see customer reviews
customer support department
third-party tools, assessing and implementing
Cybersource
Dallas, Kevin
Dallas Page, Diamond
data
capitalisation within supply chain
entry, optimising
leakage, social media
retention
understanding and managing
Deckers Brands
delivery, 2nd
innovation
methods, planning
Demandware
demographics
choice explosion
consumer status, new forms of
customer journey, mapping
global brain
social norms, erosion of
see also post-demographic consumerism, brands response to
digital wallets
Diners
Discover
Doritos
Dow Jones
Dunn, Edwina
easy transactions, making
data entry, optimising
data retention
expectations, setting
issues with one-page checkout
linear process
progress visibility
user registration, forcing
work, improving
eBay, 2nd
EBITDA, 2nd
Elavon
electronic point of sale (EPOS)
emails
abandoned cart, 2nd
automatic/triggered
bulk/blast, 2nd
transactional
enemies, understanding
ESP, 2nd
Etsy
EU General Data Protection Regulations (GDPR)
eWallets see digital wallets
existing offline systems, management of
Facebook, 2nd, 3rd, 4th, 5th, 6th
remarketing, 2nd
fast website
barriers to
performance optimisation
speed measurement
see also websites
Feefo
FitBit
Fletcher, Anthony
forecasting sales with/without returns
Freeman, Joel
Ghostery, 2nd
Github
global brain
GoAhead
good reviews
mannerism and
reviews, reconfirming
right people, asking
timing of reviews
transparency
using third parties
goods not for resale (GNFR), 2nd
Google, 2nd, 3rd, 4th
Display and Search Networks, 2nd
remarketing, 2nd
Webmaster Guidelines
Google+
Google AdWords, 2nd, 3rd, 4th, 5th
Google Analytics, 2nd
Google Shopping, 2nd
Gopak
customer reviews within organic search
ecommerce PPC reviews strategy
ecommerce SEO and PPC strategy
independent review platform strategy
online retail strategy
reviews migration and launch
Grabble.com
launch marketing
online retail strategy
timing for relaunch
Graham, George
Graze.com, 2nd
online sales strategy
grocery
Guinón, Noelia
Hashcat
Heal, Emma
Hedin, Niklas
Hello Fresh
heritage
Hill, Andrew
honesty
Hornby, Paul
Hotjar
Humby, Clive
Hunn, David
Hybris
IBM
IKEA, 2nd
inline content
Instagram, 2nd
international expansion
enemies, understanding
media channels, prioritising
national identity and
proposition, localizing
selling to Chinese consumers
shipping
storage
inventory management
data capitalisation within supply chain
delivery methods, planning
forecasting sales with/without returns
perfect assortment, building
recommendations for
stock imbalance between online and stores, avoiding
Ipsos OTX
JD Sports
JD Williams, 2nd
Jenkins, Kevin
John Lewis
Jones, Parry
Joyce, Neil
Kettle Chips
key performance indicators (KPIs), 2nd, 3rd
Kingfisher Group
Laja, Peep
latency
Lazada Group
LemonStand
Lewis, Julie, 2nd
customer reviews, tracking
mobile optimisation
life-changing solution, offering
Lindor and Jacobs
load testing
Loaf
local law
Ma, Jack
machine learning
Macy
Made.com, 2nd, 3rd
Magento, 2nd
MailChimp
Mango
marketing, using technology for
automation
product feeds
marketing department
third-party tools, assessing and implementing
Marshall, Charlie
Martinez, Luke
MasterCard, 2nd
Mattin, David, 2nd
McDonald’s, 2nd
media channels, prioritising
Meenan, Pat
Merlini, Roberto
mGage
Millennial customers, 2nd, 3rd
Missguided
mobile 1.0
mobile 2.0, 2nd
mobile optimisation
mobile shopping opportunity
modern retail
confidence and
convenience and
culture and
moment of truth, 2nd
Moz.com, 2nd
Murray, Daniel
Nando’s
National Chip Day
National Ice Cream Day
national identity
National Pie Day
National Small Business Day
negative article, minimising impact of
news-jacking, 2nd
Nielsen, Jakob
Nike
NIST
Oak Furniture Land
Ocado
offline bank transfers
offline shopping
Ometria, 2nd
omni-channel, 2nd, 3rd
access
becoming
embracing
engagement for retail
omni-communications
on-brand experience end to end, ensuring
one-page checkout, issues with
online public relations (PR)
online shopping
Oracle, 2nd, 3rd, 4th
order processing department
third-party tools, assessing and implementing
Over The Air (OTA) update
OWASP
Oxfam
packaging
customer satisfaction, enhancing
design
moment of truth
recommendations for
Painter, Alex
Passi, Nitin
password protection
pay-per-click (PPC) services, 2nd, 3rd, 4th, 5th
payment
PayPal, 2nd, 3rd, 4th
PayPal Express
PCA Predict
Pen Test Partners
perfect assortment, building
Perry, Katy
personalisation, 2nd, 3rd
personalised content, in company website
Photobox
Pinterest
Pizza Express
Ponting, Diane
pop-up content
post-demographic consumerism, brands response to
cross-demographic fertilisation
heritage heresy
new normal
taste-led targeting
see also demographics
pre-pay options
PricewaterhouseCoopers (PwC), 2nd
Pringles
privacy infringement
product feeds, using technology for
product recommendations
placement of
types of
products and services online, presenting
Board Basement, The
emails
product recommendations
promotions
shopping cart abandonment, reducing
STA Travel
target content
promotions
placement of
types of
purchases as cookies, storing
Pure Barefoot Technology
radio frequency identification (RFID)
Rakuten Linkshare
real-browser performance testing and analysis tools
real-time bank transfers
real user monitoring (RUM)
Resnick, Sheilagh
ResponseSource
Retail TouchPoints Social Commerce Survey
retailer, as role model
retargeting shoppers online
returns policy
right platform, choosing
considerations
custom build
fully managed platform
marketplace
recommended actions
self-hosted framework
Rouse, Michael
Ryvita,
Sainsbury’s, 2nd, 3rd
SANS
Screwfix, 2nd
search engine optimisation (SEO), 2nd, 3rd, 4th, 5th, 6th, 7th
Sears
security
omni-channel access
password protection
recommendations for
social media data leakage
self-hosted framework
Selfridge, Harry
Selfridges
sensory engagement
Seroux, Henri,
shipping
Shop Direct
Shopify, 2nd
shopper expectations, managing
shopping cart abandonment, reducing
exit intent technology
purchases as cookies, storing
reasons of abandonment
recommendations for
retargeting shoppers online
retargeting via email
show-rooming
Shutl
Sift Science
Siftery
site speed, need for
Slater, John, 2nd
SMS, 2nd, 3rd
Snapchat
social listening
social media
data leakage
social norms, erosion of
Sofa
Solr
Special K
Speed Index
speed of technology
barriers to
importance of
measuring
performance optimisation
reasons for
Spot Studio
Spotify
Squarespace
STA Travel
online sales strategy
Startcount, 2nd
stock imbalance between online and stores, avoiding
storage
Stripe
synthetic monitoring
Tait, Stuart
target content
customer and display conditions
onsite search
placement of
types of
taste-led targeting
Tatton-Brown, Duncan
Teague, David
technology
data, understanding and managing
existing offline systems, management of
for marketing, using
right platform, choosing
speed, importance of
third-party tools, assessing and implementing
Tenpay
Tesco, 2nd, 3rd
Clubcard model, 2nd
testing of websites
theatrical installations
third parties, good reviews using
third-party content, as barrier to fast website
third-party tools, assessing and implementing
customer support department
marketing department
order processing department
Thomas Cook Airlines
online retail strategy
Topshop
transactional emails
TrendWatching
Trip Advisor
Tumblr
Twitter, 2nd, 3rd, 4th, 5th
Uber
Udayan-Chiechi, Prelini
Uniqlo
unique sales points (USPs)
Veit, Sienne
Visa
visual merchandising
Vivobarefoot
Volo Commerce
Waldekranz, Carl
Walker, Paul
Walmart, 2nd
Warby Parker
Watchfinder
BackOffice system
catalogue editor, development of
Cloud, the
IT solutions, development of
machine learning
online sales strategy
web-rooming
websites
easy transactions, making
fast see fast website
moment of truth
personalised content at company website
responsiveness of
testing of
unique sales points
Webster, Mike
WH Smith Travel
WeChat
WhatsApp, 2nd, 3rd
White Company, The
window dressing
Wolf & Badger (W&B), 2nd
Woodhams, Mark,
Woodscrew Supply Company
Worldpay
Xinhua
Yellin, Todd
Ylinen, Tommi
YouGov
YouTube, 2nd
Zara
