INBOUND MARKETING AND SEO
INSIGHTS FROM
THE MOZ BLOG
This edition first published 2013
© 2013 SEOMoz
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Dedication
To the Moz community—You rock! Thank you for helping to build an
extraordinary organization.
To the remarkable writers and marketers who helped make this book possible—Thank you for your generous contributions.
Special thanks to Ashley Tate and Christy Correll—You made this book possible.
—Rand and Thomas
To the Moz team—My thanks; I feel lucky, thrilled, and humbled to share this
journey with you.
To Geraldine—I'm sorry for all the nights blogging and writing have kept me away from you; your love and support means the world to me.
—Rand
To Marie—For making everything look brighter, day after day.
—Thomas
Publisher's Acknowledgements
Some of the people who helped bring this book to market include the following:
Editorial and Production
VP Consumer and Technology Publishing Director: Michelle Leete
Associate Director–Book Content Management: Martin Tribe
Associate Publisher: Chris Webb
Executive Commissioning Editor: Craig Smith
Associate Commissioning Editor: Ellie Scott
Editorial Manager: Jodi Jensen
Senior Project Editor: Sara Shlaer
Moz Content Editor: Christy Correll
Moz Project Manager: Ashley Tate
Editorial Assistant: Annie Sullivan
Marketing
Associate Marketing Director: Louise Breinholt
Marketing Manager: Lorna Mein
Senior Marketing Executive: Kate Parrett
Marketing Assistant: Tash Lee
Composition Services
Senior Project Coordinator: Kristie Rees
Compositor: Erin Zeltner
Proofreaders: Melissa Cossell, Wordsmith Editorial
Indexer: BIM Indexing & Proofreading Services
Proceeds
All proceeds of this book will be donated to Vittana (www.vittana.org).
Vittana's mission is to graduate a generation beyond poverty through the power of
education. Vitanna enables anyone with $25 to lend directly to ambitious students in
the developing world. 100 percent of lender money goes directly to the students, and
more than 99 percent of students repay their loans upon graduation.