Meet the Authors

James Agate is the founder of Skyrocket SEO, a link building and content marketing agency working with agency partners and large companies across the world. James is a regular contributor to Moz and other blogs, and an avid Tweeter. You can follow James on Twitter - @jamesagate.

Craig Bradford is an SEO Consultant for Distilled London, and a global associate of Moz. Craig has worked with clients of all shapes and sizes; from agile startups to multi-nationals. He is a regular contributor to the Distilled and Moz blogs; his interests include technical SEO and conversion rate optimization. Craig is on Twitter - @CraigBradford.

Ruth Burr is an SEO and data-driven marketer living in Seattle, WA. She is Lead SEO at Moz, where she builds and executes the SEO strategy for Moz.com and its related properties. Ruth has been working in agency-side and in-house SEO and PPC since 2006, and is passionate about technical SEO, content planning, SEO evangelism, karaoke, and grilled cheese sandwiches. You can find her tweeting from her personal account, @ruthburr.

Paras Chopra is the founder of Visual Website Optimizer, the world's easiest A/B split-testing software. Thousands of companies and agencies have been able to increase sales and conversions up to 90 percent within the first few days of using the tool. You can follow the company on Twitter - @wingify.

Tom Critchlow worked for online marketing agency Distilled for five years, helping to grow the company as it spread across the pond from London to Seattle, and then to New York. During that time, he consulted for some of the world's biggest brands, including Fortune 500 companies and small startups. In 2012, he left Distilled to join Google working for the Creative Lab, a small startup-like marketing group working across all Google products. He lives in Brooklyn, and can be found online at tomcritchlow.com and Twitter - @tomcritchlow.

Will Critchlow founded Distilled with Duncan Morris in 2005. Since then, he has consulted with some of the world's largest organizations and most famous websites, spoken at most major industry events, and regularly appeared in local and national press. In addition to consulting, Will spends a lot of time on R&D and content strategy, resulting in the most effective marketing Distilled has ever done. His academic background is in mathematics. He holds a degree from the University of Cambridge (St. John's College) and has written a graduate thesis on auction theory. Will's Twitter account is @willcritchlow.

Stephen Croome is a competitive digital marketer with a love for startups and music. With a B.S. in Biology and an M.A. in Social Media, he loves applying natural network theory to digital networks. He enjoys public speaking, and continuously fails to stay on-topic on Twitter - @firstconversion.

Annie Cushing is an SEO and analytics consultant based out of Cherry Hill, NJ. She started doing SEO in 2003, originally focusing on usability. She has since worked both in-house and for agencies. You can find her blog at annielytics.com, her data visualization posts on Search Engine Land, and her tweets at @AnnieCushing.

John Doherty is a New York City-based search marketer with Distilled. A web developer and technical writer by trade, he loves working with clients to make their websites friendly to both search engines and users. He has been a blogger for ten years, and currently writes for johnfdoherty.com, distilled.net/blog, and moz.com/blog. You can find John at Twitter - @dohertyjf.

Rand Fishkin is the CEO of SEO software company Moz. He co-authored The Art of SEO from O'Reilly Media, co-founded Inbound.org, and was named on Puget Sound Business Journal's “40 Under 40” list and Businessweek's “30 Best Tech Entrepreneurs Under 30.” Rand is an addict of all things content and social on the web, from his blog on entrepreneurship (Moz.com/rand), to Twitter, Google+, Facebook, LinkedIn, and FourSquare. In his minuscule spare time, Rand enjoys the company of his amazing wife, Geraldine, whose serendipitous travel blog, The Everywhereist, chronicles their journeys (www.everywhereist.com). Follow Rand on Twitter - @randfish.

Oli Gardner is Co-Founder and Creative Director at Unbounce, The DIY Landing Page Platform. He is an opinionated writer, primarily on the subjects of landing pages and conversion rate optimization. You should follow him on Twitter - @OliGardner.

Thomas Høgenhaven is a Ph.D. Fellow at Copenhagen Business School focusing on online experimental methodology and online communities. He is Chief Strategy Officer at Better Collective, where he is in charge of product development and marketing. You can find him blogging at thogenhaven.com or on Twitter - @thogenhaven.

Michael King is an SEO engineer by trade and inbound marketer by evolution. He works as Director of Inbound Marketing for leading content marketing agency iAcquire. He has a background in software and web development, and has a proclivity for finding creative solutions. Mike is also a contributor to leading industry blogs such as Moz, Unbounce, and Distilled; and has spoken at conferences such as SearchLove NYC, Seattle Interactive, SMX Israel, SES New York, LinkLove London, and MozCon. You should follow him on Twitter - @iPullRank.

Jennifer Lopez is Director of Community at Moz. With a background in SEO, web development, and journalism, she spends her time supporting the Moz community both internally and externally. She blogs frequently on Moz, and shares her love for TAGFEE at speaking events all over the world. In her spare time, you can find her traveling, hunting down the best cupcake in Seattle, and spending time with her husband, Rudy, and daughter, Eva. Follow her on Twitter - @jennita.

Dr. Peter J. Meyers (“Dr. Pete”) is a cognitive psychologist, former Internet start-up executive, and accidental entrepreneur. He discovered the Moz blog in 2006, after a client encouraged him to attend SES Chicago, and it's been his second home ever since. You can find Dr. Pete on Twitter - @dr_pete.

Paddy Moogan is an SEO Consultant for Distilled and works in its London office. He is also the author of The Link Building Book, and has written for numerous SEO and online marketing blogs. Paddy has been doing SEO professionally for over five years, and learned about it when he was meant to be studying for his law degree at Coventry University. Paddy tweets from @paddymoogan.

Eugen Oprea is an online entrepreneur who blogs about web analytics, SEO and WordPress at EugenOprea.com. You can get his Google Analytics course for free on his website, or check out his flagship product, the Web Analytics Blueprint. He also helps people build profitable businesses online by providing WordPress advice and services with WPBackpack.com. You should follow Eugen on Twitter - @eugenoprea.

Cyrus Shepard is an SEO and online marketing strategist. He's worked with several startups to help build their online presence, including Moz (a very happy time in his life). His website is cyrusshepard.com, and you can often find him tweeting at @cyrusshepard.