Home Page Icon
Home Page
Table of Contents for
Make the Trip Worthwhile
Close
Make the Trip Worthwhile
by David Farber, Jessica Wattman, Stephen Wunker
Jobs to Be Done
Cover
Half title
Title
Acknowledgments
Contents
Introduction: Charting a Roadmap to Great Ideas
Part I Understanding Jobs to be Done: Finding High-Potential Avenues for Growth
Know Where You’re Starting From
Chapter 1. Jobs: What Customers are Trying to Get Done
Chapter 2. Job Drivers: Why Customers Have Different Jobs
Chapter 3. Current Approaches and Pain Points: How Customers Look at Today’s Solutions
Chart the Destination and Roadblocks
Chapter 4. Success Criteria: The Customer’s Definition of a Win
Chapter 5. Obstacles: What Holds New Ideas Back
Make the Trip Worthwhile
Chapter 6. Value: How Insights Become Revenue
Chapter 7. Competition: Becoming King of the Road
Part II Using Jobs to be Done to Build Great Ideas: Making Success Repeatable
Chapter 8. Establish Objectives
Chapter 9. Plan your Approach
Chapter 10. Generate Ideas
Chapter 11. Reframe Your Perspective
Chapter 12. Experiment and Iterate
Afterword: Institutionalizing Jobs to be Done Thinking
Appendix A: Quick Reference Guide
Appendix B: Jobs in the Public Sector
Notes
About the Authors
Index
Free Sample from Idea Agent by Lina M. Echeverria
About AMACOM
Copyright
Search in book...
Toggle Font Controls
Playlists
Add To
Create new playlist
Name your new playlist
Playlist description (optional)
Cancel
Create playlist
Sign In
Email address
Password
Forgot Password?
Create account
Login
or
Continue with Facebook
Continue with Google
Sign Up
Full Name
Email address
Confirm Email Address
Password
Login
Create account
or
Continue with Facebook
Continue with Google
Prev
Previous Chapter
Chapter 5. Obstacles: What Holds New Ideas Back
Next
Next Chapter
Chapter 6. Value: How Insights Become Revenue
MAKE THE TRIP
WORTHWHILE
Add Highlight
No Comment
..................Content has been hidden....................
You can't read the all page of ebook, please click
here
login for view all page.
Day Mode
Cloud Mode
Night Mode
Reset