We started this chapter with a small overview about what we will cover in this book and some of the topics that need special attention on your Joomla! site.

We also looked at the options available for setting up your SEO strategy by pointing to the technical improvements such as patches, SEF components along with robots.txt, and .htaccess file. After that, you can start working on your content like title and content rewriting, and link building.

You saw how you can improve the basic Joomla! SEO settings like URL rewriting, and you can read about the PDF and Print icons problem. You learned about the problems you may face if you don't clear the global meta tag description, and how to fix those problems.

You read about the need for keyword research and how to do keyword research with some paid tools and some free tools that popular search engines provide. We looked at some of the commercial tools, and you started to build your keyword list.

Besides the keyword and SEO strategy you have also installed one or two traffic analysis tools in your site that we will look at in more detail later. These tools will show you the progress you make while optimizing your search engine. At the end of the optimization process, you can use the information provided by these tools to improve your site even further.

This chapter provided you with some basic knowledge about the direction your site should be going in, looking at the keywords and search terms that you want to rank for. With the list of your keywords and search terms ready you can now move forward and improve your SEO capabilities to use those keywords in an effective way.