ARF: Advertising Research Foundation

Founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies, the Advertising Research Foundation (ARF) is the preeminent professional organization providing fact-based thought leadership to the advertising, marketing, and media industries. The ARF's membership includes more than 400 companies in four major industries: advertisers, agencies (creative and media), media companies, and research companies. Additionally, the ARF's knowledge and thought leadership are leveraged by industry associations, educational institutions, and international organizations.

The ARF's core activities for advancing knowledge include multiday events such as the annual Re:think Convention + Expo and Audience Measurement conference; and daylong Industry Leader Forums. The ARF Council program addresses topics which are central to the industries we serve. Each council presents the latest cases, trends, practices, and insights from A-list brands, companies, and presenters. Additionally, the ARF publishes the Journal of Advertising Research, a peer review publication with contributions by leading academics and practitioners.

ARF members enjoy the many benefits of an engaged community: professional networking; opportunities to contribute to industry development; access to advertising, marketing, and media knowledge through state-of-the-art Web tools, such as ARF PowerSearch and ARF Morning Coffee; community forums; and personal assistance from the ARF Knowledge Center.

If you are interested in learning more about membership, send an e-mail to [email protected] or visit the membership section of the ARF Web site: www.thearf.org/assets/member-benefits.