The appearance of your store is a big factor in getting your visitor's trust and helping them find the right information. The way your site looks also determines for a large part how easy or hard it is to actually purchase something. Because of that it is no surprise that many store owners want complete control over their store's look and feel. This chapter shows the first steps in getting acquainted with changing things in your store's design.
A Magento theme is a collection of files that determines the look and feel of your Magento store. Instead of the word "theme" people who work with Magento often use the word "template", although strictly speaking this is not the proper terminology. Compared to other software packages the way Magento handles themes is pretty elaborate. Because of this your store's appearance can be changed very flexibly, but the downside is that working with themes in Magento has a steeper learning curve.
In this chapter, we shall cover:
- Editing your home page and other CMS pages
- Changing transactional e-mails
- Dealing with the many premade themes you can find online
- What to watch out for when you let a freelancer or agency make your theme
- Making some minor changes in your theme.