LIGHTS, CAMERA, MAKE Get Started on YouTube
“There’s no magic formula to be successful
on YouTube. Make videos people want to share
and growth will naturally happen over time.”
—David Picciuto (Figure
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)
“A growth mindset on YouTube is, you should be
making stuff not for your current subscribers,
but for the people who haven’t subscribed to you
yet. You’re trying to convince them to subscribe to
your channel.” —Mark Rober (Figure
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)
GOING PRO
Sponsored videos are a common source of YouTuber
income, as are affiliate links, AdSense, selling
plans and merchandise, offering courses, hosting
a Patreon, and more. On the other side, marketing,
accounting, payroll, and management are all serious
jobs, so be ready for that too.
“The sponsors are distinctly the best source of
income for makers, I think everyone agrees on
that,” says Jay of Wicked Makers (Figure
H
).
“But it’s also a tremendous amount of effort to
do it properly. You’ve got to build relationships,
you’ve got to produce content that’s going to
be helpful for the sponsor. Or you can drop an
affiliate link in the description of a video, and
that isn’t going to help you nearly as much as a
sponsor relationship, but it’s also no extra effort
to do.”
“When it comes to making videos, I focus on
sponsorship because I can’t really manufacture
things out of skateboards and make money,” says
Woby Design’s Ben Paik, of his skateboard-wood-
focused channel.
Dan Struffolino, Mike Senese, Wicked Makers, Marnie Clagett
“SUBSCRIBERS IS A VANITY NUMBER. IF YOU’RE
ONLY GOING AFTER THE NUMBERS, YOU’RE
GOING TO LET THE CONTENT LEAD YOU OFF
THE PATH.”
—April Wilkerson
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