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by Steven G. Soechtig
Make Your Brand Matter
Cover
Title Page
Copyright
Dedication
Introduction
CHAPTER 1: A Far Too Brief History of Brand Strategy
CHAPTER 2: The Dawn of Digital
CHAPTER 3: Focusing on the Modern Consumer
CHAPTER 4: Believing in Your Brand and Redefining Your Strategy
CHAPTER 5: Selling Experiences, Not Products
CHAPTER 6: Time Is the New Currency – Anticipating without Being Invasive
CHAPTER 7: Finding a Novel Approach to Solving a Market Need
CHAPTER 8: Humanizing the Experience
CHAPTER 9: Connecting Your Customer with Your Cause
CHAPTER 10: Looking to the Future
CHAPTER 11: Where You Should Begin
About the Author
Index
End User License Agreement
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Make Your Brand Matter
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