Index

Search in book...
Toggle Font Controls
Create new playlist

Name your new playlist

Playlist description (optional)
Sign In

Email address

Password

Forgot Password?

or

Continue with Facebook

Continue with Google
Sign Up

Full Name

Email address

Confirm Email Address

Password

or

Continue with Facebook

Continue with Google

Previous Chapter

Chapter 10: The Marketing Analytics Frontier

Other Apress Titles You Will Find Useful

I

Index

A

Attitude toward marketing analytics

B

Business intelligence (BI)

C

Cavalier approach

Chief financial officer (CFO)

Chief marketing officer (CMO)

Click-through rate (CTR)

Cohort analysis

Customer intelligence (CI)

Customer lifetime value (CLV)

Customer relationship management (CRM)

D, E, F

adopting and committing

analytics process

lack of direction

compelling vision

marketing analytics initiative

lack of enthusiasm

culture and intellectualagreement

fabric of marketing

insurance policy

lack of freedom

lack of support

confirmation bias

disconfirmation bias

effects of, bias

pseudo-analytics

rationalization bias

Decision making

case study video

conversion rate

CRM and marketing automation systems

data-driven culture

video marketing

G, H

Google Analytics

digital analytics software

HTTP data request

I, J, K, L

Internal client satisfaction

M

Marketing analytics

advanced attribution

attitude toward marketing analytics

behavioral analysis

information transparency

modern consumer drops

personalization

predictive modeling

research techniques

sentiment analysis

structured data

technical proficiency

unstructured data

brand recognition

budgeting process

channel optimization

customer understanding

decision making (see also Decision making)

facts/analytics data

finance department

indispensable marketing organization

internal view of marketing

key characteristics of

macro perspective

modern marketers

operational approach

predictive analytics (see Predictive analytics)

predictive intelligence

primary components

pseudo-analytics process

decision making

leadership scenarios

pursuit objectives

revenue impact and expenses

state of analytics

vs. company size

marketing budgets

response categories

degree of integration

marketing automation

predictive analytics

technology landscape

operations and logistics

tracking metrics over time

valid indicators

Marketing dashboards

analytics process

application programming interfaces (APIs)

cavalier approach

development and deployment

direct integration

evolutionary process

executive-level

ideal selection of metrics

performance management tool

sales and marketing

Marketing director

Marketing measurements

analytics process

customer satisfaction

modern marketing organization

B2B sales organizations

campaign impressions

digital advertising

email marketing

improvement actions

marketing analytics process

marketing department

N

Net Promoter Score (NPS)

O

Operations and logistics marketing analytics

Google Analytics

Organizational readiness

call-to-action buttons

catalyst culture

characteristics

corporate objectives

CRM and web analytics

data inventory/assessment

healthy culture

marketing analytics budget

outside consulting

services/expertise

training and education

marketing analytics critical skills

analytical ability

inventory/assessment

technical ability

understand ability

P, Q

Pay-per-click (PPC)

Predictive analytics

cloud-based services

direct mail/telephone campaigns

prospects and customers

trial-and-error approach

Productivity measures

R

Return on investment (ROI)

data access challenge

data-oriented cultures

degree of precision

innovation and efficiency

marketing analytics

marketing department, measurements

marketing organizations

measurement challenges

getting started

revenue transactions

technical ignorance

S

Search engine marketing (SEM)

Search engine optimization (SEO)

Strategic marketing analytics

advanced attribution

cohort analysis

data-driven attribution

predictive analytics

Structured Query Language (SQL)

T, U, V, W, X, Y, Z

Teradata Data-Driven Marketing Survey

..................Content has been hidden....................

You can't read the all page of ebook, please click here login for view all page.