Although Customer MDM implementation and data governance plans will incorporate processes and structures aligned to the company's corporate operating model, it is extremely important that the basic principles described in this chapter regarding ownership, partnership, collaboration, roles, and responsibilities are thoroughly considered and are reflected in the implementation planning. Particularly for Customer MDM, it will be through this type of cooperative dynamic that the significant set of work and ongoing practice gets done. In the subsequent chapters, you'll see how most of the Customer MDM actions and solutions we discuss will rely heavily on the coordination across various aspects of this dynamic.
Let's recap the key points we have covered in this chapter:
- The concept of customer data ownership is a complex dynamic due to the segmentation of customer data across the business functions.
- Coordination of both top-down and bottom-up data management practices will create an ongoing collaborative approach needed to manage the MDM model.
- The cross-functional roles and responsibilities, particularly in relation to data steward functions, need to be clearly defined, distinguished, and complementary.
By carefully considering and addressing these key points early in the MDM planning and ownership discussions, the right foundation will be established that will enable the remaining topics in this book to be successfully addressed, coordinated, and positioned in your MDM implementation.