The quality of your communication can be assessed by the response to what you have said. If communication is poor, then you cannot expect people to get the point.
There are some simple rules to follow, whether you are talking to one person or a group.
You should know what you want to say.
You should believe in your message.
You should know what the listener wants to hear. It is also important to:
Be aware of the key messages and outcomes.
Avoid jargon.
Use gestures and make eye contact.
Use pace, pause, volume, speed, and emphasis.
Ask questions.
Inject some humour.
Use stories and anecdotes.
In a business presentation, you could use music, flip charts, and other props to make it more memorable. Make sure you get the pre-frame (the summary of what you’re going to talk about) right.
If it’s appropriate, inject some fun into your presentation. It will help people remember you next time.
Lack of clarity is the main obstacle to effective communication. Even if you think that you have put your point across properly, if your audience is confused, it won’t know what to make of what you have just shared.
It is essential to deliver the message to your target audience in their language. This is not about speaking French or Italian, but about using words and examples the listener can relate to.
We all have preferred ways of giving and receiving information. The three most common are visual, auditory, and kinaesthetic. Everyday examples of these are:
Visual – “If you look at this next slide, you’ll be able to see the big picture.”
Auditory – “You obviously can’t hear what I’m saying; I thought that you liked the sound of this.”
Kinaesthetic – “I sense that you’re not sure about this.”
Beyond a shadow of a doubt
Bird’s-eye view
Can’t see it
Eye to eye
In light of
Mind’s eye
Paint a picture
Picture this
Shed some light on
Sight for sore eyes
For your eyes only
See the big picture
Seeing is believing
Can’t hear myself think
Clear as a bell
Hold your tongue
Loud and clear
Slip of the tongue
Sounds good
That doesn’t sound right
Really off beat
It’s screaming out for a solution
I hear what you say
Music to my ears
He’s a bit slippery
This is weighing me down
I’m feeling low
I sense you’re not happy
I’ve got a gut feeling
I’m immersed in this game
This band is really hot
The pressure’s on
He’s on fire
She’s got the world on her shoulders
Whether someone is internally or externally referenced is another useful thing to be aware of when you are talking to them or giving them feedback. Internally referenced people will have an opinion about themselves and how well they are doing at a task. They will probably have strong inner guidance, and will be less inclined to rely on feedback from others.
An internally referenced person willingly answers questions about how she thinks she has performed a task, what has worked well, and where she thinks she can improve.
She will not respond well to being told what other people think of her performance. Even if the feedback is positive, she’ll be inclined to think you are just trying to make her feel good.
Externally referenced people rely more on feedback from others to assure them of their performance. They can fall into the trap of becoming dependent on constant feedback to make them feel better.
An externally referenced person will want to hear what others think about her performance.
She will feel uncomfortable if asked to assess her performance due to her concern about what others think.
Whether you are going to deliver some difficult feedback to a team member or are about to speak at a conference, pre-framing is critical to achieving your desired outcome. The pre-frame is a summary of what you are going to talk about. It sets the scene so that everyone knows where you are going and may include some signposts to show how you are going to get there. Scene-setting makes people feel more comfortable as they know where you are going. Pre-framing also provides you with a structure for your presentation or feedback so that you are clear about what you are going to say and what your key messages are.
The great presenters and communicators in all walks of life offer clues about how to get your message across well. A certain newscaster or comedian might have a style or mannerism that you can draw on. You can also look for tips in books. If you apply the win, learn, change strategy (geared at finding out what were your wins, learns from a project or event and then applying any changes to help you achieve a better outcome next time) and write down quotes, you can try them out at the next opportunity.
Make sure that you set aside enough time to pre-frame. Focusing on the outcome you want will help you to get the pre-frame right.
At the next team meeting, pay attention to the language being used by each individual.
List their names and check whether they are internally or externally referenced.
Give them a V = Visual, A = Auditory, or K = Kinaesthetic depending on the words they use.
Try taking different perceptual positions to help you think through potential obstacles to a great working relationship.
Your ability to do this will improve the more you use this visualization technique.
If you are going to speak at a conference, learn to look at different positions from all perspectives so that you will be able to plan your presentation more effectively.
Rehearse your speech, imagining your own viewpoint.
Then sit in the auditorium and visualize yourself on stage through a delegate’s eyes.
Finally, observe the whole room from a third position above the stage and visualize the audience’s enthusiastic response to you.