A personalized user experience (UX) will be the basic use case for any mobile based consumer business, to provide a more curated and personalized experience for the users of their mobile applications. This can be done by analyzing data points, such as the following:

• Who is your customer?
• Where do they come from?
• What are their interests?
• What do they say about you?
• Where did they find you?
• Do they have any pain points?
• Can they afford your products?
• Do they have a history of purchases or searches?

For example, consider the customer of a retail company or a restaurant. If we have answers to the preceding questions, we have rich data about the customers, from which we can build data models that will provide more personalized experiences (with the help of ML). We can analyze and identify similar customer, to provide a better UX for all of the users, as well as targeting the right future customers.

Let's take a look at these ideas in further detail in the following sections.