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Dedication
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Dedication
by Charles W. Chase
Next Generation Demand Management
Foreword
Preface
Changing Influences
Automated Consumer Engagement
New World Order
Game Changer
Acknowledgments
About the Author
Chapter 1: The Current State
Why Demand Management Matters More Than Ever
Current Challenges and Opportunities
Primary Obstacles to Achieving Demand Management Planning Goals
Why Do Companies Continue to Dismiss the Value of Demand Management?
Summary
Key Learnings
Notes
Further Reading
Chapter 2: The Journey
Starting the Supply Chain Journey
Introducing Sales & Operations Planning (S&OP) into the Supply Chain Journey
Sales & Operations Planning Connection
Transitioning to a Demand-Driven Supply Chain
The Digitalization of the Supply Chain
Leveraging New Scalable Technology
Benefits
Summary
Key Learnings
Notes
Chapter 3: The Data
What Is Big Data?
Why Is Downstream Data Important?
Demand Management Data Challenges
CPG Company Case Study
Does Demand History Really Need to Be Cleansed?
How Much Data Should Be Used?
Demand-Signal Repositories
What Is Demand Signal Analytics?
Demand Signal Analytics Key Benefits
Summary
Key Learnings
Notes
Further Reading
Chapter 4: The Process
Centers of Forecasting Excellence
Demand Management Champion
Demand-Driven Planning
What Is Demand Sensing and Shaping?
A New Paradigm Shift
Large-Scale Automatic Hierarchical Forecasting
Transactional Data
Time Series Data
Forecasting Models
Skill Requirements
Summary
Key Learnings
Further Reading
Chapter 5: Performance Metrics
Why MAPE Is Not Always the Best Metric
Why In-Sample/Out-of-Sample Measurement Is So Important
Forecastability
Forecast Value Added
Ho: Your Forecasting Process Has No Effect
Summary
Key Learnings
Notes
Further Reading
Chapter 6: The Analytics
Underlying Fundaments of Statistical Models
How Predictable Is the Future?
Importance of Segmentation of Your Products
Consumption-Based Modeling
Consumption-Based Modeling Using Multi-Tiered Causal Analysis
Consumption-Based Modeling Case Study
Summary
Key Learnings
Notes
Further Reading
Chapter 7: The Demand Planning Brief
Demand Planning Brief
Overview
Background
Recommended Forecast Methodology
Model Hierarchy
Model Selection Criteria
Supporting Information
Analytic Snapshot
Model Selection and Interpretation
Scenario Analysis
Summary
Key Learnings
Chapter 8: The Strategic Roadmap
Current State versus Future State
Current State
Future State
Gaps and Interdependencies
Strategic Roadmap
Summary
Index
End User License Agreement
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Copyright
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Foreword
To my wife,
Cheryl, who has always been an inspiration and supporter of my career and written work
.
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