OTHER TITLES IN OUR DIGITAL AND SOCIAL MEDIA MARKETING AND ADVERTISING COLLECTION
Victoria L. Crittenden, Babson College, Editor
• Social Content Marketing for Entrepreneurs by James M. Barry
• Digital Privacy in the Marketplace: Perspectives on the Information Exchange by George Milne
• This Note’s For You: Popular Music + Advertising = Marketing Excellence by David Allan
• Digital Marketing Management: A Handbook for the Current (or Future) CEO by Debra Zahay
• Corporate Branding in Facebook Fan Pages: Ideas for Improving Your Brand Value by Eliane Pereira Zamith Brito, Maria Carolina Zanette, Carla Caires Abdalla, Benjamin Rosenthal, and Mateus Ferreira
• Presentation Skills: Educate, Inspire and Engage Your Audience by Michael Weiss
• The Connected Consumer by Dinesh Kumar
• Email Marketing in a Digital World: The Basics and Beyond by Richard C. Hanna, Scott D. Swain and Jason Smith
Announcing the Business Expert Press Digital Library
Concise e-books business students need for classroom and research
This book can also be purchased in an e-book collection by your library as
• a one-time purchase,
• that is owned forever,
• allows for simultaneous readers,
• has no restrictions on printing, and
• can be downloaded as PDFs from within the library community.
Our digital library collections are a great solution to beat the rising cost of textbooks. E-books can be loaded into their course management systems or onto students’ e-book readers. The Business Expert Press digital libraries are very affordable, with no obligation to buy in future years. For more information, please visit www.businessexpertpress.com/librarians. To set up a trial in the United States, please email [email protected].