OTHER TITLES IN OUR DIGITAL AND SOCIAL MEDIA MARKETING AND ADVERTISING COLLECTION

Victoria L. Crittenden, Babson College, Editor

•  Social Content Marketing for Entrepreneurs by James M. Barry

•  Digital Privacy in the Marketplace: Perspectives on the Information Exchange by George Milne

•  This Note’s For You: Popular Music + Advertising = Marketing Excellence by David Allan

•  Digital Marketing Management: A Handbook for the Current (or Future) CEO by Debra Zahay

•  Corporate Branding in Facebook Fan Pages: Ideas for Improving Your Brand Value by Eliane Pereira Zamith Brito, Maria Carolina Zanette, Carla Caires Abdalla, Benjamin Rosenthal, and Mateus Ferreira

•  Presentation Skills: Educate, Inspire and Engage Your Audience by Michael Weiss

•  The Connected Consumer by Dinesh Kumar

•  Email Marketing in a Digital World: The Basics and Beyond by Richard C. Hanna, Scott D. Swain and Jason Smith

 

Announcing the Business Expert Press Digital Library

Concise e-books business students need for classroom and research

This book can also be purchased in an e-book collection by your library as

 

•  a one-time purchase,

•  that is owned forever,

•  allows for simultaneous readers,

•  has no restrictions on printing, and

•  can be downloaded as PDFs from within the library community.

 

Our digital library collections are a great solution to beat the rising cost of textbooks. E-books can be loaded into their course management systems or onto students’ e-book readers. The Business Expert Press digital libraries are very affordable, with no obligation to buy in future years. For more information, please visit www.businessexpertpress.com/librarians. To set up a trial in the United States, please email [email protected].

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