PART 2

Are You in Alignment with What You Are Selling?

NOW THAT YOU KNOW THE CIRCUMFERENCE of your comfort zone, it is time to explore if what you are selling fits inside it.

Do you feel in alignment with the products or services you represent? Do you feel you can authentically and passionately speak about their benefits?

The more passionately in alignment you are with what you sell, the more credible you are to your prospects. In this section, I explain how that credibility will make it possible to sell faster and easier.

I will also invite you to consider ways you can create a satisfying and comfortable relationship with what you are selling by following the Know, Like, and Trust Principle. I will also guide you to identify your ideal audience—the people who you will want to get to know, like, and trust and who are likely to buy from you.