A.C. Nielsen Company, 4
Active Social Networkers (ASNs), 14
Acxiom, 80
“Add to shopping cart”, 87
Advertisement, 23–24
Advertising law apply online, 85
Airplanes, new innovations in, 5
American Civil Liberties Union, 80
American Express Open Forum, 33
American Medical Association Statement, 92
Annals of Internal Medicine, 37
Apple Pay, 6
Apps rule, 4
Audio disclosures, 88
Blanchard, Natalie, 36
Bluetooth, 79
Boston Marathon Bombing, 20
Brill, Julie, 80
Business
social media policy, 61–62
suing consumers, 71–75
Campbell, Chris, 27
CareerBuilder, 34
Cars, new innovations in, 5
Cell phone tracking, 78–79
Center for Ethics and Professionalism, 36
Chief Marketing Officer, 64
Child custody, 45–46
“Cisco Fatty”, 41–42
Cisco policy, 90
Coca-Cola policy, 89
Community, creation of, 9
Consumer data, collecting and selling, 79–80
Consumer locations, mobile tracking of, 78–79
Consumer privacy, 77–78
Consumer review, 24
Consumers, businesses suing, 71–75
Council for Research Excellence (CRE), 7
Council of Associates, 37
Cox-Brown, 35
Crabtree, Travis, 73
Curry, Ayesha, 41
Cyberspace, 49
Dark Knight Rises, The, 20
Database, social media policy, 91
Data brokers, 79–80
“Data Brokers, Selling your personal information, The”, 79
Dell policy, 89
Digital consumers, 4–5
Digital media. See Social media
DiResta, Anthony, 66
Disclosure, 82. See also specific disclosures
blockable pop-up, 54
clear and conspicuous, 50–53
displaying prior to purchase, 55
Federal Trade Commission about, 50
new guidelines, 51–52
Display disclosures, 87
Duhl, Gregory M., 38
Emerging media. See also Social media
collecting and selling consumer data to data brokers, 79–80
consumer privacy, 77–78
issues affecting marketing and consumers in, 77
mobile tracking of consumer locations, 78–79
Ethics
child custody, family court, social media, and, 45–46
definition of, 13–15
Ethics Resources Center, 13
Euclid, 79
Facebook, 2
career off, 40
posts tied to college admissions, 42
used against in court of law, 44–45
Fake Followers application, 18
Fake reviews
issue of, 22–23
lead to skepticism by consumers, 28
reason for, 25–26
spotting, 29–30
Fakers application, 18
Family court, 45–46
Federal Trade Commission (FTC), 18, 57, 61, 85
hyperlink, right label for, 53–54
short-form messaging, 55
technology, 54
updates, 56
Fraud, 38
Friedman, Ian, 45
Fuscaldo, Donna, 30
Fyfe, Kristen, 33
Gartner Blogger Network, 89
Gartner Inc., 27
Gartner Public Web Participation guidelines, 89
Gentile, Mary C., 14
Ghost blogging, 42–43
Giving Voice to Values, 14
Gotcha factor, 74
Greene, Rosalind, 43
Greysen, Ryan, 37
Gupta, Ritesh, 6
Hispanics, 5
Hotel Quebec, 71–72
Hsieh, Tony, 62
Human Resources Management, 92
HydraHelix, 30
iBeacon, 79
Industry research, 79
Insurance Fraud, 38
Intel policy, 90–91
Job, 18–22
Jokes, posting, 40
Journal of the American Medical Association (JAMA), 37
Kenneth Cole, 19
Labor issues, changing, 58
Ledergor, Udi, 31
LinkedIn, 2
Luca, Michael, 26
Man, Marlboro, 35
Markkula Center for Applied Ethics, 92
Martin, Chuck, 78
MasterCard, 6
Mayo Clinic policy, 88
Millner, Jaclyn S., 38
Mobile Influence: The New Power of the Consumer, 78
Mobile Internet, 1
Mobile payments, 6–7
Mobile Privacy Disclosures: Building Trust Through Transparency, 78
Mobile tracking, of consumer locations, 78–79
Money, 25
Murrow, Edward R., 82
Nafziger, Jamie, 73
National Business Ethics Survey (NBES), 13
National Labor Relations Act (NLRA), 59
National Labor Relations Board (NLRB), 58
and social media, 91
National Public Radio (NPR) Policy, 91
National Rifle Association (NRA), 20
National Telecommunications and Information Administration (NTIA), 3
Necessary disclosures, 87
Newsweek, 3
New York Times, 25
Nomi, 79
Online marketplace, 85
Online reviews, 10–11
consumers trust, 28–29
OpinionLab study, 79
Oracle policy, 90
O’Reilly, Kevin, 36
Over sharing, 37
Participatory culture, 9
Patzakis, John, 45
Pauley, William, 47
“Pause before you post”, 81
Pearce, Patrick, 58
PEW Internet Research Project, 1
Photos, posting, 40
PRIME Research, 6
Quiggle, James, 38
Religious education teacher, 40
Repeat disclosures, 87
Reviews, 24
vs. advertising, 24–25
Sandy, Hurricane, 21
Savir, Eran, 6–7
Scrolling, 87
Search Engine Optimization (SEO), 18
Sharing, 9
Short-form messaging, 55
Singapore Airlines, 19
Skepticism, by consumers, 28
Snapchat, 2–3
Social media, 1–4
accounts, 30
child custody, family court, 45–46
communication through, 68–69
courtrooms, cases, and, 43
definition of, 9–10
ethical practice in public relations, 92
negative post, 71–75
personal interactions, 69
posts admissible in court, 44
teachers and, 39
use of, 3
Social media ethics policies, 85–88
business and, 61–62
Cisco, 90
Coca-Cola, 88–89
consideration for creating, 57
database, 91
Dell, 89
evolving document, 64–67
exercise in complexity, 63–64
Gartner Public Web Participation, 89
Intel, 90–91
Jurors with, 46–47
Mayo Clinic, 88
National Public Radio, 91
Oracle participation, 90
right questions for, 57–58
and staff training, 62–63
Social TV, 7
Solis, Brian, 9
Southwest Airlines, 71–72
Space-constrained ad, 86
Sparapani, Tim, 80
Sprint Ninja, 65
State Bar of California, 92
Stoughton, Will, 34–35
Sussin, Jenny, 27
Tablets, new innovations in, 5
Teachers, and social media, 39
“Think before you post”, 89
Training and Development Association (ASTD), 33
Tri-City Medical Center, 19
Tucson attorney, 43
Tung, Eric, 65
24/7 real-time, 3
Van Hoosear, Jeff, 73
Visual disclosures, 88
Volokh, Eugene, 74
Wall Street Journal (WSJ), The, 74, 77–78
Word of Mouth Marketing, 52, 63
Word of Mouth Marketing Association (WOMMA), 66
Word-of-mouth recommendations, 10–11
YouTube, 2
Zaki, Chereen, 18