CHAPTER 4

Taking care of company admin

When starting a business, there are a couple of points of company admin to be considered and acted upon. They revolve around:

  • what type of company to form
  • who to tell about your new company.

Type of company

There are three main types of company structure in the UK. They are:

  1. Sole trader or self-employed – as a sole trader, you and the company are a single unit, which means your personal finances are linked intrinsically with the business. Setting up as a sole trader requires telling HM Revenue and Customs and completing a self-assessment tax return every year with a note of your earnings. This status comes with a minimum amount of admin. As a sole trader, you get to keep all the profits from the business but you are also liable for any debt.
  2. Limited company– starting out as a limited company means you are an employee of the business, which has its own separate legal status. Should anything happen to the finances of the business, you aren’t liable personally. To form a limited company, you need to tell Companies House and HMRC, file annual returns and pay Corporation Tax. Limited companies exist in their own right, with the company’s finances kept separate from the personal finances of its owners, so your liability is limited.
  3. Partnerships –this is where two or more self-employed people come together to form a partnership. HMRC views a partnership as: ‘Each partner is personally responsible for all the business debts, even if the debt was caused by another partner. As partners, each pays income tax on their share of the business profits through self-assessment, as well as National Insurance.’

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If you are starting in partnership with a friend, family member or business contact, be sure to have an agreement in place from the start! Download one from online legal sites, such as Clickdocs (www.clickdocs.co.uk/partnership-agreements.htm) and include key clauses, such as who owns what, who is responsible for doing what, and what happens in the event of a fall-out. The upside of a partnership is you split the cost of starting the business!

Increasingly, people ask me about community interest companies and social enterprises as a form of company status.

  • A community interest company is a limited company with a structure designed specifically for social enterprises.
  • A social enterprise is not a legal term or form of company but instead describes a way of trading as opposed to the structure of the business itself. Social Enterprise UK is the national body for this type of company and describes the status as follows: ‘Social enterprises are businesses that trade to tackle social problems, improve communities, people’s life chances, or the environment. They make their money from selling goods and services in the open market, but they reinvest their profits back into the business or the local community.’

The body states that, to be a social enterprise a company should:

  • have a clear social and/or environmental mission set out in their governing documents
  • generate the majority of their income through trade
  • reinvest the majority of their profits
  • be autonomous of state
  • be majority controlled in the interests of the social mission
  • be accountable and transparent.

There is a free guide on ‘How to start a Social Enterprise’ at www.socialenterprise.org.uk/advice-services/publications/start-your-social-enterprise, which offers this detail, plus a listing of funding sources, events and awards related to the sector.

Useful links include:

A social enterprise was the status Daniel Roberts chose as a way of doing business in his smoothie start-up.

Case Study

Name: Daniel Roberts

Company: BananaBerry

It was while he was a student that Daniel Roberts came up with his idea for a business.

The idea grew from my involvement as Treasurer of Bristol Social Enterprise (BSE) at University. We had close ties with a number of companies, one of which utilised food waste or ‘food that would otherwise become waste’, as I prefer to put it, to put on cheap meals for students. I liked the concept and so researched the type of food that makes up the overwhelming majority of food waste, which is fruit and veg, and realised that the smoothie – an already popular product – was the perfect base on which to build a business. This was the start of BananaBerry.

Daniel launched the company in January 2014, almost three years after first coming up with the idea. After graduating, there were jobs working on logistics at the Olympics, bookkeeping for a hotel in a ski resort and then modelling!

It was the modelling that enabled me to start my company. It gave me a moderate amount of income and a lot of time, both of which I needed.

When it came to the decision to start as a social enterprise, Daniel explains:

I said to myself ‘if I can start a company that contributes to improving a social problem (food waste) and donates to a cause that is close to my heart (Cancer Research UK) this early on in my career, then this would make me happy in my work.’ I’m also influenced by the fact that being a social enterprise is a strong selling point for a growing number of customers. We can compete against larger companies who do not place as high a weighting in this area and we benefit from the PR angle, too. Some people tie ‘social enterprise’ to ‘not for profit’, which is not always the case. We look to create value and profit so we can grow and compete on a larger scale, and so help our cause even more.

Daniel has plans for his social enterprise well laid out.

I want to build a competitive business – not to become the next big smoothie company – but to become the next big social food organisation, offering a variety of products to markets in London. The next 12 months is all about generating a network of customers and contacts so we can run a successful crowdfunding campaign and go for full launch in the summer of 2015. I’m calling it ‘The Summer of the Smoothie Life’.

www.bananaberry.co.uk

www.facebook.com/bananaberrysmoothies

@BBsmoothies

When it comes to the company status that most suits you, it is best to speak with a qualified accountant, as everyone’s situation is different. Your situation could be earning from the day job and starting a business in your spare time, starting a company that is selling to large businesses, or a new venture that involves lots of export and import. These factors could influence the most ideal company structure, so it is best to seek advice at the outset.

You can do this at no cost.

The Institute of Chartered Accountants of England and Wales (ICAEW) runs a programme for small businesses and start-ups to access up to three phone calls with chartered accountants, for free. It is called the Business Advice Service and you can search for an accountant local to your area, or specific to your sector.

The Business Advice Service online database can be accessed at www.icaew.com/en/about-icaew/find-a-chartered-accountant/business-advice-service.

Over 4,000 firms are participating in the Business Advice Service, giving an hour of their time, at no cost, to help start-ups at the earliest stage. When you’re working on a new product, thinking how to get it to market and calculating the finance required to make it work, you could do without having to worry about company structure and tax. This is where an accountant comes in; to help with deciding on the right status and then, as the business grows, more advice that’s suited to the stage you’re at.

Clive Lewis, head of Enterprise, ICAEW

As money starts to come into the business, I do recommend you hire the services of an accountant. Rules and regulations change frequently and accountants are the experts who follow the changes and can work on the finances at a fraction of the time it would take you. What you have to consider is this: could you be spending time on doing something more profitable, such as sales, marketing or making, as opposed to completing tax returns and calculating payroll? If the answer is yes, it is time to look for an accountant!

Who to tell about your new company

Whichever type of company is selected, the tax man will want to know about your new start-up.

HMRC (HM Revenue & Customs)

  • As a sole trader – HMRC requests you register with them by 5 October following the end of the tax year for which you need to send a tax return so, for example, register by 5 October 2016 to send a 2015 to 2016 tax return. Register with HMRC and you will receive a Unique Tax Reference number to calculate tax and National Insurance.
    Register as self-employed at www.hmrc.gov.uk/sa/register.htm.
  • As a limited company – register with Companies House (see below) and, if the company is liable for Corporation Tax, you should tell HMRC that the company is active within three months of trading.
    Register a limited company at www.hmrc.gov.uk/ct/getting-started/new-company/start-up.htm.
  • As a partnership – similar to a sole trader, register to complete a self-assessment tax return but, as a partnership, you also complete a partnership supplementary page to show each partner’s share of profit/loss.

Companies House

Limited companies are registered with Companies House. If you have decided to set up as a sole trader, you do not need to contact Companies House. There are three ways to register the business with Companies House: online, via a company formation agent or by filing papers. The process and cost of each are shown in the following table.

Form of incorporation Cost and time
Companies House web incorporation service Have details to hand, including your company name, office details (director and secretary) and share capital and shareholder details.

The cost to incorporate online is £15.
Company formation agent Have an approved agent register on your behalf and choose from a list of approved suppliers on Companies House website, www.companieshouse.gov.uk/toolsToHelp/formationAgents.shtml.

My personal favourite is CompaniesMadeSimple.com which charges £16.99 plus VAT but you also receive £50 cashback if you open a new start-up account with Barclays.
Paper incorporation Download Form IN01 from the Companies House website, complete and post it to Cardiff. The standard fee is £40 to have documents processed in 8 to 10 days or you can pay £100 for same-day incorporation, see www.companieshouse.gov.uk/infoAndGuide/companyRegistrationPaper.shtml.

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In April 2008 it became legal to form and run a limited company with just one person, without the need to involve anyone else. Before this, you also needed a company secretary.

  • Local authority – when starting a business from home, the local authority will want to be sure you are not going to be a nuisance to neighbours! If the house is going to remain pretty much as a residential property, with you quietly going about your business within it, then you will not need planning permission and so do not need to inform the local authority. The test to determine planning permission asks if there will be excess noise, traffic or visitors to the house, as a result of you running a business in it. If you are expecting disturbance around the property, you might want to think about setting up outside the home. Either way, keep the neighbours on side by letting them know what you are doing.

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Food businesses should contact the local authority to request a visit from a health and safety officer. There is no cost for the visit and the officer’s job is to certify your domestic kitchen as a place fit for making food for public consumption. Find details for your Local Authority via the Food Standards Agency website, www.food.gov.uk/enforcement/yourarea.

  • Landlord – when starting a business from home, you may wish to inform your landlord, so you are not in breach of any clauses in the contract saying you cannot run a business from the property. On 15 August 2014 the Government announced a special package to make it easier for people to start businesses from home, including a model tenancy agreement stipulating that landlords cannot withhold consent for running a business from home.
  • Mortgage – similarly, your mortgage may state that the house cannot be used for a business purpose. Telling the provider may put your mortgage at risk, which is why very few business owners do inform their mortgage provider. My hope is the mortgage industry will see that self-employment is a safer bet than employment and not jeopardise those who decide to start a business from their residential property.
  • Insurance – with stock and computer equipment at home, and possibly customers visiting, it is better to be safe than sorry and upgrade your domestic home insurance to a home business package.
  • Health and safety – there is no requirement to contact a health and safety officer (unless you are in the food business, as above) but do carry out a voluntary health and safety risk assessment, which is free and easy to do. Identify any risks in the workplace, such as electric cables from computer equipment, risk of fire, etc. and take steps to limit these risks. You do not need to record or display the risk assessment, unless you employ more than five people. Visit the Health and Safety Executive website for further details, www.hse.gov.uk/simple-health-safety/workplace.htm.

A useful link is:

c04fig1

Source: Shutterstock.com, © Evgeny Karandaev

Insuring your home business

Even if you run your business from home, you still need business insurance, as your home insurance is unlikely to cover business activities.

A simple way to buy the cover you need is through a home business insurance package.

With Direct Line for Business this starts from £53 a year and provides peace of mind for potential liabilities you could have to customers’ loss of stock or equipment, and also loss of earnings, if something happens that means you cannot run your business from home. There are many different insurance providers offering similar policies.

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Claim a proportion of home office costs, including council tax, heating, lighting, phone calls and broadband, as allowable expenses against your tax calculation. The amount that can be claimed is from £10 to £26 per month, without the need to show supporting receipts; anything above £4 per week requires supporting documentation.www.gov.uk/simpler-income-tax-simplified-expenses/working-from-home

Telling the boss!

A large number of people are doing what I call ‘working 5 to 9’, which means keeping hold of the day job and building a business at nights and weekends. This begs the question: should you tell your employer about your new business?

If you have an employment contract, it most likely says you should not be running a business that has a detrimental impact on the day job. Look out for clauses in your contract that cover ‘the employee’s duties and obligations’, which are likely to refer to you dedicating your ‘whole time and effort’ to the position of employment.

With this in mind, here is my advice:

If what you are doing as a business does not conflict with your day job, have a conversation with your employer and stress how the business will not impact the hours and attention you dedicate to work and emphasise that the new skills you are picking up will make you more entrepreneurial in the day job!

If the employer is amenable, potentially agree to reduce hours at work and increase them in the business.

I will always remember profiling Richard Baldock, the 5 to 9-er who went to tell his boss he was starting a business making a new desk-based product, and her immediate response was to place an order!

If your new business is something that competes with the day job, tread with care. Reputation is everything and you do not want to damage it before you have got going.

When I wrote the book Working 5 to 9 back in 2010, I spoke to many 5 to 9-ers who had received a promotion in their day job on account of the new abilities and confidence that had come from starting a business, which goes to show becoming your own boss can be good for the career, too!

Intellectual property

Something to protect from the outset is your intellectual property (IP). This can be anything from the company logo or font, a product design, or process you have devised. There are four forms of IP and they differ in level of cost and protection:

  1. Patents – the highest form of IP protection, and the most expensive! This is needed if you have come up with a new invention or way of doing something. For example, Alison Grieve developed a retractable finger receiver incorporated into the underside of a bar tray that stopped it from tipping. She called her invention Safetray and needed patent protection for this unique invention. Protecting a patent can cost thousands of pounds and often requires the services of professional patent attorneys. www.ipo.gov.uk/types/patent/p-formsfees.htm
  2. Trademarks – this is to protect words or logos that distinguish you in the marketplace. Search for existing trademarks on the Intellectual Property Office website (www.ipo.gov.uk) and you can apply online, too. The cost to register a trademark starts at £170.
  3. Copyright – used extensively in the creative sectors, copyright protects assets such as song lyrics, software or photographs. Copyrighting your work means no one else can reproduce it without your permission. The upside is it is free and you do not have to apply. I once heard a presentation from Johnny Earle, founder of highly successful fashion brand, Johnny Cupcakes, reflecting on how he started in business on a budget. Keen to protect his style and brand, Johnny would include the copyright logo on his t-shirts, which cost nothing and, he hoped, dissuaded imitators from copying. It worked and, when he had budget, Johnny upgraded his IP protection to invest in something more sturdy!
  4. Design – this is how a product looks and the Intellectual Property Office explains the benefits of registering: ‘A Registered Design grants exclusive rights in the look and appearance of your product. You can stop people making, offering, putting on the market, importing, exporting, using or stocking for those purposes, a product to which your design is applied.’ Registering a design also means you can make money from selling the design. It costs £60 to apply to register a single design and £40 per design for every additional design.
IP protection Cost
Patent Potentially thousands of pounds to protect a unique invention.
Trademark Protect words or logos with costs starting from £170.
Copyright Free and no application required.
Design Connected to the look and appearance of a product. Cost of £60 for the first design and £40 for each extra design.

Useful links include:

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Attend free IP events hosted at Business & IP Centres in major city libraries to understand more about the topic and how you can be protected.

www.bl.uk/bipc/workevents/intellprop.html

Angie Spurgeon’s business is based on selling designs and this artistic entrepreneur is now successfully selling to national retailers including Waterstones and the National Trust. It was on maker marketplace, Folksy, that she was first discovered.

Case Study

Name: Angie Spurgeon

Business: Artwork by Angie

Back in 2010 I created my first range of illustration prints and greetings cards. Around that time my youngest daughter had just started nursery and, even though I was freelancing on occasional marketing projects, I had a burning desire to use the extra working hours to make a go of launching my own range of illustration-based designs. I was familiar with handmade marketplace Folksy, and felt it was the ideal place to give it a go and see if anyone would be interested. I opened a Folksy shop, website, blog and Facebook page within the space of a couple of months. By using a combination of those four, it really helped get my business off the ground.

After a few months of trading on Folksy, Angie received a message from a publishing company specialising in greetings cards. They had spotted a particular design and wanted to know if Angie was able to create a range of card designs in the same theme and style that they could license and sell to their clients and take to trade fairs.

This was something I was very keen to do, as part of my plan at that time was to try and build collections of designs, which would be ideal to license out and enable me to concentrate on the work I enjoy most – creating illustrations. After some lengthy chats with the publishers, I felt that producing 12 speculative designs for them to take to Autumn Fair International 2011 was a risk worth taking, as I knew those designs would get a chance to be seen by the key buyers in the greetings card sector.

The risk paid off, as both Waterstones and the National Trust placed orders for Angie’s range at the fair and this artistic entrepreneur has been working closely with the same publishers, Art Eco Designs, ever since.

Rather than have an agent represent her, Angie decided to self-represent and negotiate her own terms with Art Eco designs. There are two main ways in which a licensing agreement works, explains Angie:

  • a set-up fee plus royalties of an agreed percentage on each sale or
  • a flat fee for agreed usage terms.

Whichever way the agreement is set up, it needs to reflect a fair deal for both parties, based on the agreed length of time of the licence, the territories for distribution, the type of products the designs can be used on and the amount of exclusivity the licensee is granted for the designs.

It is working for Angie and she plans to continue building the business in this way.

My long-term aim is to try and get designs licensed and produced at a higher volume, as I know that’s where the main income for my work will come. It’s a balance between commissioned work and licensed work that keeps my business going. I believe it’s easier to sell a design for licence if you can prove that it’s already popular and sells well – which is where a marketplace like Folksy comes into its own, as it’s very transparent about what products are popular and which ones sell.

When it comes to advice for creative businesses wanting to sell original designs to large retailers, Angie suggests:

Produce good, original work and then get it out there to be seen. The most important thing is the quality of the product. Get that bit right and then selling to a large retailer becomes a whole lot easier because the product does all the talking and you’ll soon find partners to help do the selling for you, allowing you to concentrate on making more great products.

www.artworkbyangie.com

Artwork by Angie on Folksy: https://folksy.com/search/items?t=items&q=artwork+by+angie&commit=Search

@artworkbyangie

Total cost of taking care of company admin:

Consult with accountant £0.00
Register as sole trader £0.00
Register as limited company £15.00 (online at Companies House)
Notify landlord/local authority, etc. £0.00
Insurance £5.00 (for first month)
Intellectual property £0.00 (to ascertain copyright)
Total: £20.00

Total costs incurred to date:

Coming up with an idea £0.00
Carrying out market research £0.00
Writing a business plan £0.00
Taking care of company admin £20.00
Total: £20.00
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