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by Simon Foxell
Starting a Practice, 2nd Edition
Cover
Title
Copyright
PREFACE 1st Edition
PREFACE 2nd Edition
ABOUT THE AUTHOR
ACKNOWLEDGEMENTS
CONTENTS
Stage 0 Strategic Definition
Strategy formulation
Business mentor
Feasibility study
Escape routes
Stage 1 Preparation and Brief
Stage 2 The Outline Business Case
SWOT analysis
Market research
Advice
Business training
Investment and risk
The outline business case (OBC)
Stage 3 The Business Plan
The business plan
The company
Business potential
Your offer
Practice promotion
Business arrangements
Finances
Company or trading name
Stage 4 – Part 1 Business Design
Practice culture
Design culture
Service delivery
Practices and policies
Information management
Knowledge management
Developing standards
Training and CPD
Health and safety
Stage 4 – Part 2 Component Selection
Graphic identity
Premises
Office basics
Equipment
Bank account
Insurance
Professional advisers
Keeping account
Tax, National Insurance and VAT
Pensions
Stage 5 – Part 1 Getting Noticed
Marketing
Publicity materials
Overcoming procurement barriers
Stage 5 – Part 2 Winning Work
Working at risk
Negotiation
Saying ‘No’
Generating your own work
Stage 5 – Part 3 Appointments and Fees
Appointment
Fees
Expenses
Stage 5 – Part 4 Working
Professionalism
Organisation
Project staffing
Records
Quality control
Change control
Standard procedures
Resourcing
Time management
Research and innovation
Risk
Locums
Money
Trouble
Taking on staff
Stage 6 Keeping Going
Maturing
Benchmarking
Reviewing
Office manual
Quality management
Workload
Skills
Planning for disaster
Work–life balance
Stage 7 Evaluation and Looking Ahead
The (next) business plan
Forward planning
Practice positioning
Size and growth
Staff progression
Succession planning
Conclusion
Bibliography
Websites
Index
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Copyright
Starting a Practice
A Plan of Work
2
nd
Edition
Simon Foxell
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