Job: 10-42056 Title: RP - Art of Fashion Illustration
DTP: LY Page: 92
42056 - Art of Fashion Illustration_int.indd 92 10/31/14 4:25 PM 42056 - Art
Text
InÛmences
Although her own style is unique and has
been called a fusion of traditional and edgy,
introducing a modern look to illustration,
Persson counts her friends and colleagues
Sara Singh, Tina Berning, and Cecilia Carl-
stedt, and eminent masters such as Antonio
Lopez, Renu Gruau, and Paul Rand as
inÆuences.
She notes that the Åeld of illustration is a
lot bigger than people might think. “Most
of my clients don’t come from the fashion
world, but just want illustrations with Æair
and a contemporary look,” she says. Over
the years Persson has worked with top
magazines Vogue Nippon, Harper’s Bazaar, Elle
UK, and Marie Claire, and corporate retailers
American Eagle OutÅtters, Bloomingdale’s,
and Macy’s.
Good Advice
“Take any job you can get. But never work
for nothing. A client will never pay for some-
thing they earlier got for free, no matter
what they promise,” she says. “Develop a
personal style and seek inspiration not from
other illustrators but Åne artists.”
Bearskin Hat A piece for Reebok Brazil. “They
wanted a set of illustrations in a Renu Gruau style.
It was a really fun and creative process.”
Job: 10-42056 Title: RP - Art of Fashion Illustration
DTP: LY Page: 92
42056 - Art of Fashion Illustration_int.indd 92 10/31/14 3:26 PM 42056 - Art