About the Author

Ramon Ray (www.ramonray.com) is a technology evangelist who is passionate about helping small businesses grow using technology as a strategic asset. He is also regional development director, NY for Infusionsoft (a sales and marketing software company). Ramon is a journalist, event producer, speaker, author, and editor of smallbiztechnology.com. His previous two books include Technology Solutions for Growing Businesses (AMACOM Books, 2003) and Technology Resources for Growing Businesses (2011).

As a journalist and writer, Ramon has written thousands of articles (product reviews, interviews, and more) about technology for small businesses. His work appears on smallbiztechnology.com and also on allbusiness.com, entrepreneur.com, openforum.com, blackenterprise.com, and more.

Hundreds of small business owners have attended his events, including the Small Business Summit (www.smallbiztechsummit.com), Small Business Technology Tour (www.smallbiztechtour.com), and Small Business Influencer Awards (http://influencers.smallbiztrends.com).

Ramon is a speaker whose audiences routinely use the words informative and energized when describing his content and speaking style. Ramon has spoken at the Inc. 500, OPEN Forum at Consumer Electronics Show with Guy Kawasaki, Black Enterprise Entrepreneur’s Conference & Expo, New York Expo, Infusionsoncon, and many other events.

Ramon is not just a technology writer. As a former small-business technology consultant, he has years of hands-on experience in building networks, installing software, upgrading computers, and supporting the technology that small businesses use daily.

Ramon is often quoted in the media, including in Crain’s New York, the New York Times, the Wall Street Journal, the San Francisco Chronicle, and others.

Credits

Acquisitions Editor

Aaron Black

Project Editor

Kristin Vorce

Technical Editor

Paul Hammond

Senior Copy Editor

Kim Heusel

Editorial Director

Robyn Siesky

Business Manager

Amy Knies

Senior Marketing Manager

Sandy Smith

Vice President and Executive Group Publisher

Richard Swadley

Vice President and Executive Publisher

Barry Pruett

Project Coordinator

Katie Crocker

Graphics and Production Specialists

Jennifer Henry
Jennifer Mayberry

Quality Control Technician

Lauren Mandelbaum

Digital Conversion

Stefan Ford

Proofreading and Indexing

Linda Seifert
Valerie Haynes Perry

To my family — Ronnie (wife), Timothy (son), Charity (daughter), Clabe (father — deceased 1998), Olivia (mother), Clalin (sister), and Joanna (sister).

To the 30 million small businesses who continue to struggle with acquiring new customers and keeping the ones they have.

Acknowledgments

I would like to deeply thank Carolyn Crummey (VirTasktic) for her supreme collaboration to bring this book to fruition (hundreds of e-mails and more). Thanks to Laura Leites (L2 Event Production) and Pierre DeBois (Zimana) for their help and contributions toward this book’s production and research.

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