The Facebook® Guide to Small Business Marketing
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About the Author
Ramon Ray (www.ramonray.com) is a technology evangelist who is passionate about helping small businesses grow using technology as a strategic asset. He is also regional development director, NY for Infusionsoft (a sales and marketing software company). Ramon is a journalist, event producer, speaker, author, and editor of smallbiztechnology.com. His previous two books include Technology Solutions for Growing Businesses (AMACOM Books, 2003) and Technology Resources for Growing Businesses (2011).
As a journalist and writer, Ramon has written thousands of articles (product reviews, interviews, and more) about technology for small businesses. His work appears on smallbiztechnology.com and also on allbusiness.com, entrepreneur.com, openforum.com, blackenterprise.com, and more.
Hundreds of small business owners have attended his events, including the Small Business Summit (www.smallbiztechsummit.com), Small Business Technology Tour (www.smallbiztechtour.com), and Small Business Influencer Awards (http://influencers.smallbiztrends.com).
Ramon is a speaker whose audiences routinely use the words informative and energized when describing his content and speaking style. Ramon has spoken at the Inc. 500, OPEN Forum at Consumer Electronics Show with Guy Kawasaki, Black Enterprise Entrepreneur’s Conference & Expo, New York Expo, Infusionsoncon, and many other events.
Ramon is not just a technology writer. As a former small-business technology consultant, he has years of hands-on experience in building networks, installing software, upgrading computers, and supporting the technology that small businesses use daily.
Ramon is often quoted in the media, including in Crain’s New York, the New York Times, the Wall Street Journal, the San Francisco Chronicle, and others.
Credits
Acquisitions Editor
Aaron Black
Project Editor
Kristin Vorce
Technical Editor
Paul Hammond
Senior Copy Editor
Kim Heusel
Editorial Director
Robyn Siesky
Business Manager
Amy Knies
Senior Marketing Manager
Sandy Smith
Vice President and Executive Group Publisher
Richard Swadley
Vice President and Executive Publisher
Barry Pruett
Project Coordinator
Katie Crocker
Graphics and Production Specialists
Jennifer Henry
Jennifer Mayberry
Quality Control Technician
Lauren Mandelbaum
Digital Conversion
Stefan Ford
Proofreading and Indexing
Linda Seifert
Valerie Haynes Perry
To my family — Ronnie (wife), Timothy (son), Charity (daughter), Clabe (father — deceased 1998), Olivia (mother), Clalin (sister), and Joanna (sister).
To the 30 million small businesses who continue to struggle with acquiring new customers and keeping the ones they have.
Acknowledgments
I would like to deeply thank Carolyn Crummey (VirTasktic) for her supreme collaboration to bring this book to fruition (hundreds of e-mails and more). Thanks to Laura Leites (L2 Event Production) and Pierre DeBois (Zimana) for their help and contributions toward this book’s production and research.