Mr. Hubbard's career in quantitatively based management consulting began in 1988 with Coopers & Lybrand. He founded Hubbard Decision Research in 1999 and he developed the applied information economics (AIE) method to solve complex, risky decisions. He has used AIE in many fields, including cybersecurity, aerospace, biotech, environmental policy, commercial real estate, tech startups, entertainment, and military logistics, to name a few. His AIE methodology has received critical praise from respected research firms such as Gartner, Forrester, and others.

He is the author of the following books (all published with Wiley between 2007 and 2016):

• How to Measure Anything: Finding the Value of Intangibles in Business (one of the all-time, best-selling books in business math)
• The Failure of Risk Management: Why It's Broken and How to Fix It
• Pulse: The New Science of Harnessing Internet Buzz to Track Threats and Opportunities
• How to Measure Anything in Cybersecurity Risk (coauthored with Richard Seiersen)

His books have sold over 140,000 copies in eight languages and are used as textbooks in dozens of university courses including at the graduate level. Two of his books are required reading for the Society of Actuaries exam prep, and he is the only author with more than one on the list. In addition to his books, Mr. Hubbard has published articles in Nature, The American Statistician, IBM Journal of R&D, CIO Magazine, and more.