- Cover
- Half Title
- Title Page
- Copyright Page
- Table of Contents
- Foreword to the Tenth Edition
- About the Authors
- Preface
- Acknowledgments
- What’s New to This Edition of The Radio Station
- Chapter 1 State of the Industry
- Chapter 2 Station Management
- Nature of the Business
- The Manager as Chief Collaborator
- What Makes a Manager?
- The Manager’s Duties and Responsibilities
- The Manager and Industry Associations
- Managing the Cluster
- The Manager and the Profit Motive
- The Manager and the Community
- The Manager and the Government
- The Manager and Unions
- Chapter Highlights
- Suggested Further Reading
- Chapter 3 Music Programming and Consultancies
- Program Formats
- The Programmer
- The PD’s Duties and Responsibilities
- Programming a Cluster Operation
- Satellite Radio Programming
- Elements of Programming
- The PD and the Audience
- The PD and the Music
- Managing the Music Library
- The PD and the FCC
- The PD and Upper Management
- Program Consultants and Syndicators
- Program Suppliers
- Syndicator Services
- Chapter Highlights
- Suggested Further Reading
- Chapter 4 Sales
- Commercialization: A Retrospective
- Selling Airtime
- Becoming an Account Executive
- The Sales Manager
- Radio Sales Tools
- Points of the Pitch
- Levels of Sales
- Spec Spots
- Objectives of the Buy
- Prospecting and List Building
- Planning the Sales Day
- Selling With and Without Numbers
- Advertising Agencies
- Rep Companies
- New Revenue Sources: Websites, HD Radio, Streaming, Digital, and Podcasting
- Nontraditional Revenue
- Trade-Outs
- Traffic and Billing
- Chapter Highlights
- Suggested Further Reading
- Appendix 4A: RAB Guide to Writing Great Radio Copy
- Appendix 4B: Socast media: Why Mobile Apps Are Essential for Digital Success
- Appendix 4C: Socast Media: How to Monetize On-Air Content Through the Web and Social Media
- Chapter 5 News, Talk, and Sports
- Introduction
- The Newsroom
- The All-News Station
- Traffic Reports
- The Electronic Newsroom
- The News Director
- What Makes a Newsperson?
- Organizing the Newscast and Other Programming Elements
- Radio Network News and Syndicator Services
- News in Music Radio
- News/Talk/Information
- FM Talk
- Radio Sportscasts and All-Sports Format
- Station Websites, Podcasts, and Social Media
- Radio News/Information/Sports and the FCC
- News Ethics
- Chapter Highlights
- Suggested Further Reading
- Chapter 6 Research
- Who Is Listening?
- The Ratings and Survey Services
- Qualitative and Quantitative Data
- From Paper to Electronic Measurement: The Portable People Meter
- In-House Research Techniques
- Music Research
- Research Deficits
- How Agencies Buy Radio
- The Future of Research in Radio
- Chapter Highlights
- Suggested Further Reading
- Chapter 7 Promotion
- Promotions
- The Promotion Director’s/Manager’s Job
- Types of Promotions
- Promotions in the Digital Era
- Sales Promotion
- Budgeting Promotions
- Promotions and the FCC
- Chapter Highlights
- Suggested Further Reading
- Appendix 7A: Assessing the Impact on Radio and Television Stations of the Federal Trade Commission’s Recently Revised Guidance on Endorsements and Testimonials
- Chapter 8 Production
- A Spot Retrospective
- Formatted Spots
- The Production Room
- The Control Room
- Audio Console
- Computers and Software
- Voice-Tracking
- Standalone Record/Play Decks
- Compact Discs
- Audio Processing
- Signal Routing
- Microphones
- Telephones
- Remote Pickup (RPU)
- Digital Editing
- Copywriting
- Announcing Tips
- The Sound Library
- Chapter Highlights
- Suggested Further Reading
- Chapter 9 Engineering
- Chapter 10 Careers
- Glossary
- Index
The Radio Station
Broadcasting, Podcasting,
and Streaming
Tenth Edition
John Allen Hendricks
Bruce Mims
-
No Comment
..................Content has been hidden....................
You can't read the all page of ebook, please click here login for view all page.