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by Alexander Jutkowitz
The Strategic Storyteller
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Title Page
Introduction: A Call for Storytellers
1 Wisdom, Wonder, and Delight
Glamour and Grammar
The Power of Stories
This Is Your Brain on Good Content
Strategies of Delight
The Runway and the Beltway: Informal Networks of Influence
How Good Content Helps Us Be Our Best Selves
Content Creates Guiding Narratives
What's Old Is New Again
How to Find Good Stories
Notes
2 The Age of the Educated Consumer
Why Politics Won't Teach You about Marketing
The Educated Consumer
Notes
3 It's about Human Nature
Learning from the Best Human Storytellers
Notes
4 It's Life Stages, Not Ages: The Generation Myth and the Power of Personalization
Data and Privacy
The Evolution of Personalization
Personalization for B2B
Mobile and Omnichannel Personalization
Taking Personalization Off‐Line
Notes
5 Atomize, Serialize, Magnetize, and Keep Your Velocity
Solving for Distribution
Velocity Is Transformational
Notes
6 Only Connect: Creativity and Consistency
Building a Content Culture
Inspiring Organization‐wide Creativity
Individual Creativity
Connectivity
How Brands Evolve
Notes
7 Content Marketing Applied Part 1
Content Marketing Applied: The Content Hub
The Process of Creating a Hub
Thought Leadership
Have a Strong Visual Vocabulary
Emerging Platforms
The Best Content Hubs…
Internal Communications
Notes
8 Content Marketing Applied Part 2
Knowledge Transfer: Putting It All Together
How the Industry Is Changing
Notes
9 Asymmetrical Thinking
Notes
Afterword: The Future of Storytelling
Index
End User License Agreement
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Copyright Page
THE STRATEGIC STORYTELLER
CONTENT MARKETING IN THE AGE OF THE EDUCATED CONSUMER
ALEXANDER JUTKOWITZ
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