The Thinking Executive’s Guide to Sustainability
This work touches on a number of concerns that many firms are still searching for answers on. It’s a great read to get senior managers and corporate governance folks thinking...as they ultimately hold responsibility for the true long-term impact of their business practices on society.
—Brock Nicholas, MBA, Senior Vice President, Harmony Development Company
Kerul and her co-authors are very broad, and at the same time focused thinkers. They challenge assumptions that make you think differently and better (see Chapter 3 where she challenges different myths). Any business professional can use and benefit from the clarity, directness, and relatedness of this book’s important and timely content.
—Jon London, President, The Improved Performance Group
A brilliant piece of work by Kassel and her co-authors. If you care about the future of our world—now is the time for us to stand and take action. It is incumbent upon each of us to understand the critical issues we face. Kassel and her colleagues explain the social and economic consequences of our continued ignorance while showing us the path to a brighter future. Take heed!
—Bernadette T. Vadurro, Author, Business Speaker, and President, Speakers Live, Inc.
This book provides companies with new ways to improve sustainability in small and large ways, and how to measure these impacts and their resulting financial benefits. It’s a must read for any company looking to positively impact the environment, the communities it touches, and its own bottom line.
—Beth Maxim, Manager, Global Learning Operations, Tyco International
Readers will just sail through this well-written, timely, easy-to-understand book on a complex and important subject.
—Ruth Ann Harnisch, President, The Harnisch Foundation
This book is a wonderful example of advocating without preaching. Kassel and her colleagues provide succinct and powerful evidence that companies need to seriously consider changing their thinking on sustainability, not just because it would be “doing good” but also because it would be best for their organization’s bottom line. It is extremely well written and respects the fact that its intended audience has very little disposable time. Although each chapter builds nicely upon the one before, this book could and should serve as a resource for executive decision makers in companies large and small. I predict that when leaders begin to read this work they will want to keep going and will want to share its ideas with those they lead. I would urge anyone who is serious about doing well and doing good to pick up this book. It is a somewhat rare example of a work that is at once packed with important information and is also a pleasure to read.
—Chuck Berke, Executive Coach/Principal, Berke Associates, LLC
A surprisingly comfortable read for a scholarly text that engages such a vital and complex topic, the author offers business professionals at all levels a conceptual as well as a practical blueprint for how to think and act in ways that just might make future environmental activists unnecessary!
—Four Arrows, aka Don Trent Jacobs, PhD, EdD, Fielding Graduate University faculty and author of
Unlearning the Language of Conquest, Differing Worldviews, and Teaching Truly
The sustainability theme makes sense as to why we have specific sustainability programs in place within corporate America. Having an ecologically minded society cannot end with individuals. We need our various public, private, and government sectors involved with sustainability programs as an investment into our future. This is a great book for our corporate citizens to start understanding the sustainability concept and its applicability.
—Carl G. Fsadni, CEO - Director, Oak Ridge Group LLC and MALTA.net