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X. The Truth About Making Connections That Count
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X. The Truth About Making Connections That Count
by Patrice-Anne Rutledge
The Truth About Profiting from Social Networking
Copyright
Dedication
Praise for The Truth About Profiting from Social Networking
Introduction
I. The Truth About the Social Networking Phenomenon
1. Social networking is a lot more than MySpace and YouTube
2. Forget everything you think you know about social networking
3. The traffic stampede: numbers don’t lie
4. With social networking, change is the only constant
II. The Truth About the Most Popular Social Networking Sites
5. MySpace isn’t just for teenagers
6. LinkedIn is the place for business
Create a profile that maps to your goals
Expand your network beyond the people you know to the people you want to know
Participate in the LinkedIn community and beyond
7. YouTube is for profit, not just play
8. Facebook extends beyond the collegiate crowd
III. The Truth About Finding a Job Through Social Networking
9. Forget the old rules of the job search
10. Throw away your traditional resume
11. If you want to be hired, go where people are hiring
12. Recruiters really do want to find you
13. It’s who you know that counts...most of the time
14. Following up outside your virtual community is key
IV. The Truth About Recruiting the Best Candidates Through Social Networking
15. The world of recruiting has changed forever
Social networking as a viable recruitment tool
Social networking as a recruiter marketing tool
The growing popularity of “online Rolodex” websites
The growth of software that streamlines the online recruitment process
Social networking as a corporate tool for employee recruitment
16. The best candidates are often the ones who aren’t looking
17. Be your own detective: finding candidates’ secrets is easier than ever
18. LinkedIn is the recruiter’s favorite social networking tool
V. The Truth About Networking Your Way to Business Success
19. A social networking marketing plan is not a traditional marketing plan
20. The right kind of “socializing” can lead to big profits
21. Reaching key decision makers requires trust
Be in the right place
Evaluate a potential contact’s online presence
Check out the company they keep
Get Googling
Beware of the charmers
Trust your instincts
VI. The Truth About Launching a Product or Service Through Social Networking
22. The $2.2 billion tip: advertising where the crowds gather pays off
23. If you don’t “get” social networking, your campaign won’t work
Personalize your customers’ experience
Plan for the worst
Inspire evangelism
24. Marketing to the MySpace generation is different
Generation Y represents a wide, diverse audience
Young adults are technology-driven
Young adults like multimedia
Generation Y is socially conscious
Young adults are flocking to virtual worlds
25. Making them hungry makes them buy
26. Viral videos are for business, not just fun
Start with a killer concept
Think outside the box, but not too far outside the box
Remember the bottom line
Engage your customers
Get viral
VII. The Truth About Corporate Social Networks
27. Corporate social networking has arrived
Improved knowledge management and sharing
Enhanced employee communication and retention
Increased business development
28. You need to embrace the virtual water cooler
29. You can get something for nothing: free, open-source social networks
VIII. The Truth About Social Networking for Social Causes
30. Social networking is changing the world of online fundraising
31. Networking for good makes good sense
32. Get social, get elected
IX. The Truth About Social Networking Success
33. Online networking is still networking
34. Quality counts: more isn’t always merrier
35. Online branding: your profile is how the world sees you
36. Learning from the masters can make you a master social networker
37. Six degrees of separation is more than just the name of a movie
38. Social networking doesn’t happen in a vacuum
X. The Truth About Making Connections That Count
39. Connect and reconnect: develop a network that works for you
40. You can never have too many friends...or can you?
41. You can connect with the rich and famous
42. You’ve got mail...but you shouldn’t always answer it
XI. The Truth About Social Networking Privacy and Safety
43. Social networking makes your past an open book
44. You never know who is reading your profile
45. Knowledge is the key to safeguarding your privacy online
XII. The Truth About the Future of Social Networking
46. Social networking will expand exponentially in the next decade
Niche sites will become the social networking trend of the future
Social network advertising budgets will increase
Open standards for sharing data across the social web will emerge
Social networking’s exponential growth will drop
47. Social networking is going mobile
The friend finders
The communities
Mobile goes global
48. Not all social networking occurs on social networking sites
49. Creating your own social network is easier than you think
Know what’s possible
Understand the cost of free solutions
Know your level of technical skill
Know the business model you want to pursue
50. You don’t have to follow the trends just because they’re there
Follow the trends as they relate to you
Don’t be afraid not to follow the trends
Start your own trend
References
Truth 3
Truth 7
Truth 22
Truth 24
Truth 25
Truth 26
Truth 27
Truth 30
Truth 46
Truth 47
Truth 50
Acknowledgments
About the Author
Search in book...
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38. Social networking doesn’t happen in a vacuum
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39. Connect and reconnect: develop a network that works for you
Part X. The Truth About Making Connections That Count
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