About the Author

Jonny Schneider creates digital products and services that balance business outcomes with customer needs. He’s a leader and practitioner in product strategy, design, customer research and software delivery. Jonny helps companies by bringing a pragmatic, collaborative, and interdisciplinary approach to customer development and problem solving. He consults globally with all kinds of companies in financial services, travel, retail, telecommunication, education, government, science and research, and human welfare.

Jonny lives in Melbourne, works with ThoughtWorks, and loves a nice brogue. He’s on Twitter @jonnyschneider and blogs at jonnyschneider.com.

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