Acknowledgments

So many terrific people contributed to this, my first published work. I’m forever grateful to the following people, who gave interviews, provided feedback, contributed content, and helped me refine my thinking: Alan Grimes, Amy McCleod, Andy Birds, Dan McClure, Danelle Jones, Darren Smith, Gary O’Brien, Ian Kelsall, Ian Cartwright, James Lewis, Kathy Buttler, Kirk Kinne, Kraig Parkinson, Lourenço Soares, Meg Blake, Mike Tiffany, Natalie Hollier, Neal Ford, Nick Byrne, Nick Thorpe, Pat Kua, Peter Gillard-Moss, Rebecca Parsons, Richard Glew, Rodd Messent, Rujia Wang, Steve Duesbury, Sue Visic, and Tiago Griffo. Thanks also to the editors at O’Reilly Media, Mary Treseler, Angela Rufino, and the production team.

I’m enormously thankful to Barry O’Reilly, who encouraged me to do this in the first place, helped me get unstuck many times during six months of writing, and from whom I’ve learned a great deal as a colleague—and as a friend.

To Sara Michelazzo, who created all of the fantastic illustrations, grazie mille.

Thanks to ThoughtWorks for being brave enough to take an experiment when you hired me in 2012. The opportunity to work with inspiring colleagues and incredible clients has shaped much of the thinking in this publication.

So many thanks to Ali Radloff, beautiful wife, and my partner in life, for your endless support during my stubborn, myopic pursuit to get this done. This would not have been possible without you.

And, finally, to my parents, Richard and Cheryl, and siblings Paul, Natalie, and Tim. You taught me that something worth doing is worth doing well, and that nothing worthwhile comes without effort.