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Table of Contents for
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vii
by Alberto Cordoba
Understanding the Predictive Analytics Lifecycle
Foreword
Preface
Acknowledgments
Chapter 1: Problem Identification and Definition
Importance of Clear Business Objectives
Office Politics
Note
Chapter 2: Design and Build
Managing Phase
Planning Phase
Delivery Phase
Notes
Chapter 3: Data Acquisition
Data: The Fuel for Analytics
A Data Scientist’s Job
Notes
Chapter 4: Exploration and Reporting
Visualization
Cloud Reporting
Chapter 5: Modeling
Churn Model
Risk Scoring Model
Notes
Chapter 6: Actionable Analytics
Digital Asset Management
Social Media
Chapter 7: Feedback
What the Different Software Components Should Do
Note
Conclusion
Appendix: Useful Questions
Bibliography
About the Author
Index
End User License Agreement
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viii
Understanding the Predictive Analytics Life Cycle
Alberto Cordoba
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