We would like to thank all of the individuals and organizations that helped make this book possible.

First, thank you to our customers who let us share their stories and bring the power of human insight to life.

Thanks to everyone at UserTesting for the work you do every day.

Thanks to Richard Narramore and Deborah Schindlar at Wiley.

Thanks to Ethan Beute at BombBomb, Laura Baverman at Pendo, and Dan Steinman, Robin Merritt, and Nick Mehta at Gainsight for your guidance.

Huge thanks to Sally McGraw for your expertise, guidance, and support throughout.

And finally, thanks to our families, who gave us the encouragement, space, and time we needed to dedicate to this work. We love you.