“Amanda is the original storyteller of crypto, having been there since the beginning. She has since helped many companies and founders find their voice to be the authors of their own history. Her contributions to the advent of Web3 continue to be tremendous.”

—Min Teo,
Managing Partner, Ethereal Ventures

“With the advent of Web3 technology, the rules of the marketing game are changing yet again. Cassatt, who was arguably the first marketer in the space, provides a comprehensive guide that gives a terrific overview of the history of crypto, as well as offers explicit, actionable advice on how a marketer can capitalize on the new tools that are available and on the horizon.”

—Josh Quittner,
Founder and CEO of Decrypt

“Web3 may have been conceived by millennials but it's really being built for Gen Z; for their culture of empowerment, digital identity, and their decentralized ambitions for the future. Amanda was there when Web3 took shape and within her book explains clearly how marketers need to shape Web3 value for this future generation who are about to inherit the earth. Compelling storytelling and practical directions, she has clearly already stepped on all the land mines for us and found the path for brands and business to follow.”

—Dickon Laws,
Global Head of Innovation, Ogilvy