The Really Good Idea Test

Axiom Business Book Award Winner 2021

Got an idea?

• Want an easy way to test, refine and validate your idea?

• Wondering whether it’s worth investing your time, energy and money?

• Trying to work out your next step?

Put it to The Really Good Idea Test!

Whoever you are and whatever your idea is, this book gives you 7 practical steps to find out if it is worth pursuing. Spring into action as you read, using proven techniques, hands-on templates and lots of real examples. By the end of the test you will be able to move forward with confidence, making decisions based on evidence of what people want and need, rather than incorrect assumptions.