What is The Really Good Idea Test?
Who is The Really Good Idea Test for?
Excuses innovators give to avoid idea testing!
Are you working in an organisation or with investors?
A note on research regulations and personal safety
3. The people who will benefit
Bring it all together to write your hypothesis
Completing The Really Good Idea Test templates
Four main categories of risky assumptions
Prioritising and finding existing evidence
What constitutes good enough evidence?
Using this process to manage other people’s opinions
Examples of riskiest assumptions
Completing The Really Good Idea Test templates
Questions respond to the four risk categories
Completing The Really Good Idea Test templates
Why face-to-face research is so important
Writing your recruitment criteria
Finding interviewees who fit your group profile
Difficulties finding interviewees
Completing The Really Good Idea Test templates
Completing The Really Good Idea Test templates
Starting the interview: The introduction
Good practice for research conversations
Completing The Really Good Idea Test templates
Listen back to your interviews
Calculate scores and gather important additional insights
Use this opportunity to review your own research skills
Completing The Really Good Idea Test templates
Good practice to continue as you move forward
Moving forward in different environments
The Really Good Idea Test’s seven steps have been tried and tested far and wide
The Really Good Idea Test principles were used to create this book
How using The Really Good Idea Test helped me to position this book