About the Author

Julia Shalet (Author)

I am Julia Shalet. I am a successful innovator, product leader, qualitative researcher, project director, trainer, university tutor and event creator with a ton of experience from a broad range of sectors, types of organisations and ventures.

For the past 25 years I have worked with start-ups, the self-employed, small and medium organisations, corporates and the third sector. I have managed high-value product portfolios and brought many successful new propositions to market using the techniques described in this book.

Some of these successes have attracted national TV, radio and newspaper coverage from BBC Inside Out, the Guardian, the Observer, the Independent, Harpers Bazaar and BBC Radio 4.

I am passionate about helping people from all walks of life focus their time, energy and money where they have the best chance of success – it is my personal anti-waste campaign!

I have helped hundreds of people evaluate, hone and progress their ideas through interactive workshops, mentoring and by carrying out idea development and testing on their behalf. With each interaction I have been able to further develop, test and refine my hands-on approach, tools, templates, techniques and tips to address common challenges and avoid common pitfalls. All of these are nestled within The Really Good Idea Test.®

Come find me at productdoctor.co.uk

Photo by Stuart Revell

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